Successful China Marketing Strategies: Lessons from Evernote

How did Evernote managed to do great in China while famous internet giants failed miserably? Here are the reasons behind Evernote China success story.

China B2B Marketing Success: 12 Most Common Questions

Understanding China B2B marketing environment is the key to success in this market. Here are the 12 Q&As on this topic we have put together for our readers.

China Marketing Alternative: 360 Search PPC Campaign

Baidu isn’t the only choice for China SEM. Thanks to lower CPC, 360 Search PPC campaign offers a cost-effective alternative for China marketers.

Building Chinese Website: 15 Points Checklist

Building Chinese website for brands isn’t as straight forward task as in the case of other markets. Here is our comprehensive list of 15 points to consider for building Chinese websites for brands.

How to Setup Live Support for Chinese Website

Having been spoiled by Taobao, China’s online consumers often expect instant live support for Chinese website. Here is how to do it easily and cheaply.

Checklist for Building your China Web Presence

Getting serious about setting up Chinese website for your business? Here are the top 10 items on your China web presence check list.

WeChat Marketing Checklist: Where Should You Place WeChat QR Code

Scanning WeChat QR code is the primary method for the followers to subscribe to a WeChat account but where should you display it? Here is the checklist.

9 Points Checklist for Building Your Chinese Landing Page

Are you looking to promote your brand in China? Building local web presence with Chinese landing page should be the first step. Read our 9 points checklist to guide you on how to localize your landing page for Chinese market.

Looking for love in China? The List of 8 Most Popular Chinese Dating Apps

Looking for a lifetime partner, casual date, romantic dinner or a quick hook up in China – check out our list of 8 most popular Chinese dating apps

5 Common Misconceptions About WeChat Marketing

WeChat can be a powerful marketing tool in China but it’s important to realize its limitations. Here are 5 common misconception about WeChat marketing.

Our China Blog

Top 5 China Emerging Cities You Probably Never Heard Of

Top 5 China Emerging Cities You Probably Never Heard Of

Slowing down of Chinese economy has been the major factor behind recent troubles in stock markets worldwide. On the other hand, at a closer look, there are number of China emerging cities where economy is not only growing by double digits but it is even accelerating. In this post, we will look at top 5 China emerging cities as identified in this article by The Economist.

Top 5 China emerging cities with fastest growing local economy

read more…

Infographic: US-China Trade War Explained

Infographic: US-China Trade War Explained

Following the new round of tariffs, US-China trade war is now officially in full swing.

The trade war between two world’s biggest economies, the U.S. and China, is escalating. Since January 2018, we’ve seen rounds of tariffs, applied on various products, impacting negatively local businesses and their customers.

read more…
Live Streaming in China and the Rise of New Type of KOLs

Live Streaming in China and the Rise of New Type of KOLs

In the last 2 plus years, live streaming in China has been reshaping the ways people use mobile internet becoming the latest craze in the country. The phenomenon has also given rise to a new type of live-streamer KOLs (key opinion leaders).

According to China Internet Network Information Center, the number of live-streaming users reached 325 million as early as in 2016 - nearly half of China’s total internet population of 710 million. read more…

China Expat Population: Stats and Graphs

China Expat Population: Stats and Graphs

Last decade of China’s rapid economic growth has attracted large number of expatriates from various countries. Despite recent slowdown of the economy, China expat population continues to grow, although not as fast as in the past. According to China’s most recent National Census of 2010, the first to record the number of foreign residents, there were at least 600,000 expats living in the country.

Geographic distribution of China expat population

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Infographic: China Ecommerce Landscape

Infographic: China Ecommerce Landscape

Our latest infographic on China ecommerce landscape presents key facts on the current state and growth potential of this fastest growing sector of Chinese economy. China’s share of global ecommerce retail sales has already reached a whopping 40% at the end of 2015 and is on the way to reach $1 in 2017.

Alibaba still dominates Chinese ecommerce with Taobao for C2C and Tmall for B2C. The other major player in B2C space is JD.com, currently this company holds about a quarter of the total market. read more…

Looking Ahead: Top China Mobile Marketing Predictions for 2018

Looking Ahead: Top China Mobile Marketing Predictions for 2018

2018 could be the year when mobile element becomes the dominant aspect of marketing in China and beyond. Here are our top mobile marketing predictions as the industry is likely to evolve in 2018 going forward.

WeChat, Chinese mobile “super app” by Asia most valuable company Tencent, is perfectly positioned to consolidate and strengthen its dominance over China’s mobile marketing landscape in 2018. read more…

Infographic: 8 Tips On Importing Goods From China

Infographic: 8 Tips On Importing Goods From China

For a while now, China was known for its divinely inspired culture, a rich history that goes all the way back to over 5,000 years ago, and a dominant imperial dynasty. However, in the past number of years, China has diversified itself, and it is now one of the world’s top superpowers. It has one of the fastest growing economies and has enjoyed exponential growth in the industrial and production sectors. This has led to a wide variety of quality goods such as electronics, packaged foods, baby products, apparel, footwear, furniture, toys, electrical machinery and equipment, and many others. read more…

Infographic: 11.11.2017 – China Shopping Festival in Numbers

Infographic: 11.11.2017 – China Shopping Festival in Numbers

This year singles day was another record setting China shopping festival. With every ecommerce operator beating last year’s sales, Alibaba was still in the lead.

In the last few years, Chinese Singles’ Day or Guanggun Jie (光棍节) has become the biggest China shopping festival. This is the day when young people celebrate the fact of being single. The date, November 11th (11/11), is chosen because the number “1” resembles a single individual. read more…

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