by Editorial Team | May 4, 2022 | China Business News, China Internet, China Localization Strategies, China Marketing Channels, Chinese Website
Having localized website for Chinese market is one of the essential steps a foreign company should take in order to build trust and improve brand awareness locally. Localization is not the same as translation of the content, although translation is the major part of...
by Editor | Mar 23, 2022 | Business in China, China Internet, China Marketing Channels, Chinese Website
Did you know that you need a special permit called ICP license in order to host a website in China? Here we explain what it is and whether you need one. The main benefit of having a website hosted in China is much faster loading time compared to the same site hosted...
by Editor | Mar 16, 2022 | Business in China, China Internet, Chinese Website, Digital Marketing in China, Featured, SEO in China
Getting serious about setting up Chinese website for your business? There are a few important things to keep in mind before investing time and efforts into building your China web presence. Getting it right will enable your Chinese website to rank high...
by Editorial Team | Mar 2, 2022 | Business in China, China Business News, Chinese Website, Web Design in China
When it comes to design for marketing, does the color perception stays universal across cultures or are there significant differences? Should marketers adopt cross-cultural approach in marketing communication or attempt to take into account psychological and...
by Editor | Feb 16, 2022 | Business in China, China Internet, China Marketing Channels, China technology, Chinese Website, Digital Marketing in China, Featured, Online Technology Integration in China
Having been spoiled by Taobao, China’s online consumers often expect instant live support for Chinese website. Here is how to do it easily and cheaply. One of the most critical components for a successful conversion of online consumers is being able to...
by Editorial Team | Feb 9, 2022 | B2B Marketing in China, Business in China, China Business News, China E-mail Marketing, China Marketing Channels, Chinese Website, Social Media Marketing in China
This post continues on the topic of the most efficient ways to communicate with Chinese businesses. In the first part, we’ve discussed the role of trade shows, exhibitions and conferences. In the second part we are going to look at each of the remaining...
