by Editorial Team | May 10, 2023 | China Internet, China Marketing Channels, Chinese Social Media, Social Media Marketing in China
Douban is one of the lesser known social medial platforms in China which has been around since 2005 and still enjoys widespread popularity. It has about 60 million registered and about 150 million unregistered users. In fact, one of the unique features of the...
by Editorial Team | May 3, 2023 | B2B Marketing in China, Business in China, China Business News, China E-mail Marketing, China Marketing Channels, Chinese Website, Social Media Marketing in China
This post continues on the topic of the most efficient ways to communicate with Chinese businesses. In the first part, we’ve discussed the role of trade shows, exhibitions and conferences. In the second part we are going to look at each of the remaining...
by Editor | Apr 26, 2023 | Business in China, China Internet, China Localization Strategies, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China, Featured, Selling in China
Building Chinese landing page that targets visitors in China requires taking into account an additional set of guidelines besides the typical requirements for landing pages. First, let start with the definition of – a landing page (or LP) is where your potential...
by Editorial Team | Apr 19, 2023 | B2B Marketing in China, Business in China, China Business News, China Marketing Channels
What are the most efficient ways to communicate with Chinese companies from the seller’s point of view? The answer to this question depends on what type of product or service you are selling and at what stage of the sales process you are. Making an initial...
by Editor | Jan 18, 2023 | China E-mail Marketing, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Mobile Marketing in China
Last week we looked at design rules for effective email marketing campaign in China. This time we are going to look into content. Obviously, the content of an email marketing campaign in China is just as critical as its graphics and structure. Therefore, it is...
