Competitive Research in China, Part I: Baidu Search

Competitive Research in China, Part I: Baidu Search

Every proper marketing campaign in any market should first start with market research. Fortunately, it doesn’t always have to be an expensive market study, complete with complex competitive analysis and forecasts. Often times, a simple internet research, such as...
Chinese EDM Checklist, Part 1: Designing Emails That Work in China

Chinese EDM Checklist, Part 1: Designing Emails That Work in China

When it comes to designing an email for Chinese EDM campaign, there are few rules to keep in mind. Let’s have a closer look at the main design elements of an email template. Main design elements to use with Chinese EDM campaign Images The best eye catching email...

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