Looking Ahead: Top China Mobile Marketing Predictions for 2018

2018 could be the year when mobile element becomes the dominant aspect of marketing in China and beyond. Here are our top mobile marketing predictions.

Chinese Payment Systems Overview: AliPay vs. WeChat Pay vs. Union Pay

Understanding Chinese payment systems is a prerequisite to setting up a successful sales strategy in this market. Here is the overview of the top 3

Infographic: 11.11.2017 – China Shopping Festival in Numbers

This year singles day was another record setting China shopping festival. With every ecommerce operator beating last year’s sales Alibaba was still on top.

China Marketing Alternative: 360 Search PPC Campaign

Baidu isn’t the only choice for China SEM. Thanks to lower CPC, 360 Search PPC campaign offers a cost-effective alternative for China marketers.

How to Setup Live Support for Chinese Website

Having been spoiled by Taobao, China’s online consumers often expect instant live support for Chinese website. Here is how to do it easily and cheaply.

Infographic: Online Behavior of Chinese Millennials

The number of Chinese millennials population already passed 211 million which is 5 times larger than in US. The infographic goes into more details.

Top 10 Most Popular Mobile Apps in China

Mobile apps continue to play central role in Chinese smartphone revolution. Most popular mobile apps in China have been developed by either Tencent or Baidu, two rival tech giants, although other companies are not far behind. Communication, browsing mobile internet,...

The Chinese marketing toolbox

Simply copy-and-pasting strategies from familiar markets to China is not an effective approach. Val Kaplan introduces the tools for Marketing in China.

What Does It Take to Break Into Chinese Market?

A growing internet user base means a smaller world for marketers. How can marketers break into Chinese market? Marketing News spoke with an expert.

Mobile Marketing in China: WeChat Advertising Overview

Marketing on WeChat? Here is the overview of two types of WeChat advertising that can help you reach more users and get more WeChat followers for your brand

Our China Blog

Advertising Options with Youku

Advertising on Youku, China’s largest video host, has its similarities as well as significant differences with YouTube in ways ads are displayed and priced. Here is an overview of different advertising options with Youku with the visual description of how each of them works.

read more…

Chinese Brands and Consumer Trust Issues

It is no secret that Chinese consumers quite often distrust Chinese brands. Recent food scandals involving local firms have brought the reputation of some of them to all times low, some even thought beyond repair.

The number of surveys indicate that Chinese are increasingly looking toward foreign brands at the expense of Chinese brands for everything from food and cosmetics to airlines and hotels. This means more opportunities for foreign companies considering increasing their foothold in Chinese market and winning more customers at the expense of the local competition. read more…

How to Succeed in B2B Sales in China

Selling to Chinese businesses can be a daunting task, especially for a Western company which is not experienced enough in operating locally and expecting Chinese following the decision making process that is common in North America or Europe. One of the principal differences is the fact that most Chinese businesses are not run in the same structured manner as in the West, which also defines their purchase cycle.

First of all, in B2B settings, many stages of this cycle run concurrently rather than sequentially: request for a quote can be issued before all the potential suppliers are contacted and shortlisted or the spec is finalized. read more…

Why Do Chinese Websites Seem So Cluttered?

Ever wondered why popular Chinese websites seem so cluttered compared to their Western counterparts? Should you follow this trend in your Chinese website design or stick to the modern look? Let us help you decide.

If you have spent some time looking at Chinese ecommerce websites, you can’t help but notice how incredibly cluttered they look. In fact, most of that apparent clutter is a result of link-heavy nature of Chinese internet in general.

What might strike a Westerner as an overwhelming overload of information is likely to be perceived as a content rich and intuitive site by the Chinese.

Here are just a few examples of the most popular sites in China: read more…

Infographic: China Ecommerce Landscape

Our latest infographic on China ecommerce landscape presents key facts on the current state and growth potential of this fastest growing sector of Chinese economy. China’s share of global ecommerce retail sales has already reached a whopping 40% at the end of 2015 and is on the way to reach $1 in 2017.

Alibaba still dominates Chinese ecommerce with Taobao for C2C and Tmall for B2C. The other major player in B2C space is JD.com, currently this company holds about a quarter of the total market. read more…

Looking Ahead: Top China Mobile Marketing Predictions for 2018

2018 could be the year when mobile element becomes the dominant aspect of marketing in China and beyond. Here are our top mobile marketing predictions as the industry is likely to evolve in 2018 going forward.

WeChat, Chinese mobile “super app” by Asia most valuable company Tencent, is perfectly positioned to consolidate and strengthen its dominance over China’s mobile marketing landscape in 2018. read more…

Infographic: 8 Tips On Importing Goods From China

For a while now, China was known for its divinely inspired culture, a rich history that goes all the way back to over 5,000 years ago, and a dominant imperial dynasty. However, in the past number of years, China has diversified itself, and it is now one of the world’s top superpowers. It has one of the fastest growing economies and has enjoyed exponential growth in the industrial and production sectors. This has led to a wide variety of quality goods such as electronics, packaged foods, baby products, apparel, footwear, furniture, toys, electrical machinery and equipment, and many others. read more…

Chinese Payment Systems Overview: AliPay vs. WeChat Pay vs. Union Pay

Understanding the ecosystem of Chinese payment systems is a prerequisite to setting up a successful sales strategy in this market. It is also one of the many aspects of Chinese market that is considerably different from what we are familiar with in other markets.

Relying on traditional payment systems such as credit cards or PayPal is simply not going to work in China. In fact, if you are planning to sell anything to Chinese consumers, there are only three viable options. read more…

10 Interesting Facts About China’s Richest Man Jack Ma

Jack Ma, the founder and executive chairman of Alibaba Group, has recently overtaken Wang Jianlin of Dalian Wanda Group as China’s richest man. There are many things that make Jack Ma unique among China’s business elite, such as his humble upbringing and lack of political connections from the start. Also, as opposed to most founders of successful internet and tech companies in China such as XiaoMi (Lei Jun), Tencent (Ma Huateng) or Baidu (Robin Li), Jack Ma never had any technical background or training.

10 interesting facts about Alibaba’s founder Jack Ma read more…

Infographic: 11.11.2017 – China Shopping Festival in Numbers

This year singles day was another record setting China shopping festival. With every ecommerce operator beating last year’s sales, Alibaba was still in the lead.

In the last few years, Chinese Singles’ Day or Guanggun Jie (光棍节) has become the biggest China shopping festival. This is the day when young people celebrate the fact of being single. The date, November 11th (11/11), is chosen because the number “1” resembles a single individual. read more…

How To Test Chinese Website Loading Time And Accessibility

When you are trying to attract more Chinese users to your website, fast loading is one of the key factors affecting the traffic, usability and, ultimately, the conversion rate. Testing your Chinese website loading time is a critical step to take before launching marketing campaign directed at users in China.

Ideally, if your site is hosted in China, the loading time wouldn’t be an issue for a properly designed website. Unfortunately, hosting on Chinese servers requires obtaining ICP license first, which is only available to local companies. In one of the earlier posts, we have already discussed pros and cons or hosting website in Chinaread more…

China Marketing Alternatives: 360 Search SEM

Being the second largest search engine in China, 360 Search is a powerful alternative to Baidu. In fact, 360 Search SEM can become a very effective tool for China marketing strategy.

When considering China SEM strategy, Baidu is usually the one that gets most attention from marketers. It is primarily due to its larger reach – by different accounts, Baidu holds between 60 to 70% of China search engine market. read more…

5 Features of Most Effective China Email Marketing Strategy

Email marketing in China is one of the most cost effective digital channels to reach all types of audience. However, its maximum potential can only be realized if done right from the beginning. Incorporating these five features with your next China email marketing campaign will boost the ROI, make it more measurable and more effective.

The following presentation by Sampi Marketing was presented at Shanghai Entrepreneur organized by Entrepnr this month. read more…

Learn all about China digital marketing here:

advertisement

Follow Us

Archives

SiteLock

Subscribe To Our Newsletter

Want to stay up to date on the state of marketing in China? 

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Pin It on Pinterest

Share This
Google+