by Editor | Apr 15, 2026 | Business in China, China Internet, China Localization Strategies, China Marketing Channels, China technology, Digital Marketing in China, Market Research in China, SEM in China, SEO in China
Baidu Index Tutorial Being the largest search engine in China, Baidu keyword research should be the one to start with. Currently, Baidu offers Baidu Index tool that is free for Baidu advertising accounts, offering some basic information to users. Here is an example of...
by Editor | Apr 1, 2026 | China Internet, China Localization Strategies, Chinese Website, Digital Marketing in China, SEM in China
Tracking conversions should be the essential part of your China SEM strategy. This post will help you understand what types of Baidu PPC conversion can be tracked and how they can be set up. If you are familiar with Google AdWords, Baidu PPC conversion types are quite...
by Editorial Team | Mar 4, 2026 | Branding in China, China Ecommerce, China Localization Strategies, China mobile marketing, Digital Marketing in China, Featured, Market Research in China, Online Technology Integration in China, Social Media Marketing in China
Evernote is the most popular online note taking app that works across multiple platforms and devices. Since its launch in 2008, Evernote became one of the most successful stories in tech space, managing to acquire millions of dedicated users and devoted fans,...
by Editor | Dec 1, 2025 | China Internet, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Market Research in China, SEM in China
Being the second largest search engine in China, 360 Search is a powerful alternative to Baidu. In fact, 360 Search SEM can become a very effective tool for China marketing strategy. When considering China SEM strategy, Baidu is usually the one that gets most...
by Editor | Sep 24, 2025 | Business in China, China Internet, China Localization Strategies, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China, Featured, Selling in China
Building Chinese landing page that targets visitors in China requires taking into account an additional set of guidelines besides the typical requirements for landing pages. First, let start with the definition of – a landing page (or LP) is where your potential...
by Editorial Team | Sep 17, 2025 | Branding in China, China Ecommerce, China Internet, China Localization Strategies, Chinese Website, Market Research in China, Social Media Marketing in China
Foreign websites that are looking to target Chinese audience are often presented with the dilemma regarding physical location of their server. There is also a lot of conflicting information about whether local hosting is important, as well as to what...
