Behind Douyin Success Story: How Did It Pull It Off?

Behind Douyin Success Story: How Did It Pull It Off?

Douyin (a.k.a. Tik Tok) is the latest Chinese digital phenomenon that seems to spring out of nowhere to dominate the pastime of Chinese youth. According to the American research company Sensor Tower, the international version of the app was the most downloaded iPhone...
Live Streaming in China and the Rise of New Type of KOLs

Live Streaming in China and the Rise of New Type of KOLs

In the last 2 plus years, live streaming in China has been reshaping the ways people use mobile internet becoming the latest craze in the country. The phenomenon has also given rise to a new type of live-streamer KOLs (key opinion leaders). According to China Internet...
Mobile Videos in China

Mobile Videos in China

It has been reported this year that mobile internet access has become the primary way to get online for the majority of Chinese, outnumbering, for the first time, the desktop based access. At the same time, videos, while being increasingly accessed via mobile devices,...

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