by Editor | Oct 21, 2020 | Branding in China, Business in China, China Localization Strategies, China market research, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Market Research in China, Social Media Marketing in China
Continuing the series of articles on conducting basic market research in China, in this post I will be explaining how Chinese social media channels can be used for that purpose. In China, Sina Weibo and WeChat are two most popular platforms. Sina Weibo has...
by Editor | Sep 30, 2020 | Business in China, China Localization Strategies, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
In the last couple of years, WeChat marketing has been a hot topic. The app is, by far, the most used one in China and it is estimated to be installed on over 90% of smartphones. The combination of the enormous potential reach and the possibility for brands...
by Editor | Sep 9, 2020 | Business in China, China Internet, China Localization Strategies, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured, Social Media Marketing in China
As almost everyone knows, one of the unique features of Chinese digital marketing landscape compared to the rest of the world is seeming irrelevance of Facebook, one of the world’s largest digital advertisers. As a result, Facebook marketing in China isn’t a...
by Editor | Aug 5, 2020 | Business in China, China Ecommerce, China Internet, China mobile marketing, Digital Marketing in China, Featured, Infographic, Market Research in China
In this post, we’d like to share a new Infographic by Hylink on Chinese Millennials – people born in between early 80s to early 2000. Just it is the case with other countries, Chinese millennials are often described as “digital...
by Editor | Jan 1, 2020 | Business in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Online dating in China has never been bigger and Chinese dating apps are where the action is. Looking for a lifetime partner, casual date, romantic dinner or a quick hook up – rest assured that there is an app for it in China, although it isn’t the one you are...
