by Editorial Team | Apr 3, 2024 | Business in China, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Video Advertising in China
Watching and sharing videos through social media is one of the most frequent and beloved activities of a typical China’s internet user. Due to YouTube’s inaccessibility from the Mainland, Youku has been the main video hosting service in China for some...
by Editorial Team | Mar 27, 2024 | Business in China, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Video Advertising in China
Advertising on Youku, China’s largest video host, has its similarities as well as significant differences with YouTube in ways ads are displayed and priced. Here is an overview of different advertising options with Youku with the visual description of how each...
by Editor | Jan 31, 2024 | Branding in China, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Mobile Marketing in China, SEM in China
As long as Baidu remains the largest search engine in China, Baidu PPC advertising should always be the first choice among pay-per-click campaigns for businesses looking to reach Chinese audience. In general, the reason Baidu PPC advertising can be highly...
by Editor | Jan 24, 2024 | China Internet, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China, Market Research in China, Mobile Marketing in China
Banner ads in China are still a fairly effective channel to advertise and, on average, Chinese are more receptive to this type of advertising compared to internet users in western countries. Ad blocking software and plugins have been, so far, more common in...
by Editor | Oct 4, 2023 | Business in China, China Internet, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Market Research in China
China is one of only three major markets where Google is not a dominant search engine. The other two markets are Russia where Yandex holds the commanding market and Korea with Naver being the most popular choice. Currently, Baidu is the most popular among Chinese...
by Editorial Team | Sep 13, 2023 | Business in China, China Ecommerce, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Selling in China
The main reason why online advertising has overtaken traditional channels in almost every area is that it is more measurable, thus can be made more effective. However, what undermines this efficiency is the proliferation of fraud in the form of “non-human”...