by Editor | Dec 20, 2023 | China Internet, China Marketing Channels, Chinese Social Media, Featured, Social Media Marketing in China
Last few of years have seen the rise of several bizarre body image challenges that went viral on Weibo, one of the most popular Chinese social media networks. Those Weibo trends attracted millions of views, likes and retweets as well as great deal...
by Editor | Oct 25, 2023 | Business in China, China Internet, China Marketing Channels, China mobile marketing, China technology, Digital Marketing in China, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Weibo Index Tutorial In terms of monthly users, Weibo is the second largest Chinese social media platform after WeChat. However, unlike WeChat, it is still primarily PC based. Weibo is one of the most powerful marketing tools in China offering wide range of...
by Editorial Team | Jul 26, 2023 | Branding in China, China Marketing Channels, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
At the end of 2013, Sina Weibo was pushed from its number one spot among Chinese social media services by Tencent’s WeChat, a mobile based social media app. However, with the estimated 200+ million monthly users, Weibo still remains an extremely attractive venue...
by Editor | Mar 15, 2023 | Branding in China, Business in China, China Localization Strategies, China market research, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Market Research in China, Social Media Marketing in China
Continuing the series of articles on conducting basic market research in China, in this post I will be explaining how Chinese social media channels can be used for that purpose. In China, Sina Weibo and WeChat are two most popular platforms. Sina Weibo has...
by Editor | Feb 7, 2018 | Book Review, Business in China, China Ecommerce
In her new book on China marketing, Ashley Galina Dudarenok, talks about one of the most important components of marketing strategy – the dynamic and rapidly evolving Chinese social media. The book explains in great details two main platforms that, today, are...
