Successful China Marketing Strategies: Lessons from Evernote

Successful China Marketing Strategies: Lessons from Evernote

Evernote is the most popular online note taking app that works across multiple platforms and devices. Since its launch in 2008, Evernote became one of the most successful stories in tech space, managing to acquire millions of dedicated users and devoted fans,...
Behind Douyin Success Story: How Did It Pull It Off?

Behind Douyin Success Story: How Did It Pull It Off?

Douyin (a.k.a. Tik Tok) is the most successful Chinese digital phenomenon that seems to spring out of nowhere to dominate the pastime of Chinese youth. According to the American research company Sensor Tower, the international version of the app was the most...
Online Fraud in China Digital Advertising Is Its Biggest Problem

Online Fraud in China Digital Advertising Is Its Biggest Problem

The main reason why online advertising has overtaken traditional channels in almost every area is that it is more measurable, thus can be made more effective. However, what undermines this efficiency is the proliferation of fraud in the form of “non-human”...

Subscribe To Our Newsletter

Want to stay up to date on the state of marketing in China? 

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Pin It on Pinterest

Google+