6 Bizarre Body Image Weibo Trends That Went Viral

A few recent viral Weibo trends in China were all about body image but often promote stereotypes and unhealthy lifestyles. Here are some of the recent ones.

Successful China Marketing Strategies: Lessons from Evernote

How did Evernote managed to do great in China while famous internet giants failed miserably? Here are the reasons behind Evernote China success story.

Behind Douyin Success Story: How Did It Pull It Off?

Douyin (aka TikTok in the West) is the most successful short video app that has taken China (and the world) by storm. Here are the key ingredients Douyin success story and how it unfolded.

Building Chinese Website: 15 Points Checklist

Building Chinese website for brands isn’t as straight forward task as in the case of other markets. Here is our comprehensive list of 15 points to consider for building Chinese websites for brands.

China Marketing Alternative: 360 Search PPC Campaign

Baidu isn’t the only choice for China SEM. Thanks to lower CPC, 360 Search PPC campaign offers a cost-effective alternative for China marketers.

China B2B Marketing Success: 12 Most Common Questions

Understanding China B2B marketing environment is the key to success in this market. Here are the 12 Q&As on this topic we have put together for our readers.

Checklist for Building your China Web Presence

Getting serious about setting up Chinese website for your business? Here are the top 10 items on your China web presence check list.

WeChat Marketing Checklist: Where Should You Place WeChat QR Code

Scanning WeChat QR code is the primary method for the followers to subscribe to a WeChat account but where should you display it? Here is the checklist.

How to Setup Live Support for Chinese Website

Having been spoiled by Taobao, China’s online consumers often expect instant live support for Chinese website. Here is how to do it easily and cheaply.

9 Points Checklist for Building Your Chinese Landing Page

Are you looking to promote your brand in China? Building local web presence with Chinese landing page should be the first step. Read our 9 points checklist to guide you on how to localize your landing page for Chinese market.

Our China Blog

China Marketing Alternatives: 360 Search SEM

China Marketing Alternatives: 360 Search SEM

Being the second largest search engine in China, 360 Search is a powerful alternative to Baidu. In fact, 360 Search SEM can become a very effective tool for China marketing strategy.

When considering China SEM strategy, Baidu is usually the one that gets most attention from marketers. It is primarily due to its larger reach – by different accounts, Baidu holds between 60 to 70% of China search engine market. read more…

Why O2O in China Keeps Growing

Why O2O in China Keeps Growing

O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has been identified as a trillion dollar opportunity by TechCrunch as well called the industry’s stupidest acronym by Tech in Asia. While some marketers still disagree on how the term should be used, O2O in China has been growing by leaps and bounds and is getting ahead of most other markets.

Basically, anything in the digital world that brings customers to the physical stores or makes them buy products and services that are traditionally sold offline can be classified as O2O. read more…

Web Presence Localization in China, Part 1: Translation

Web Presence Localization in China, Part 1: Translation

Having localized website for Chinese market is one of the essential steps a foreign company should take in order to build trust and improve brand awareness locally. Localization is not the same as translation of the content, although translation is the major part of it. Our experience suggests that it isn’t a quick process and, most importantly, it requires careful planning and verifying every step with your contractor.

If you are on a bootstrap budget, the first thing to try would be finding a freelance translator through sites like Upwork or Freelancer. It’s by far the cheapest option but could also be a hit and miss. Typically, we always suggest to have your site translated to both Simplified Chinese for Mainland China  audience and to Traditional Chinese used in Hong Kong and Taiwan. read more…

How to Promote a Brand on Weibo

How to Promote a Brand on Weibo

At the end of 2013, Sina Weibo was pushed from its number one spot among Chinese social media services by Tencent’s WeChat, a mobile based social media app. However, with the estimated 200+ million monthly users, Weibo still remains an extremely attractive venue for marketers.

In this post, we are going to review the primary routes for promotion and advertising on Sina Weibo. read more…

Best Strategies for Selling Products Online in China

Best Strategies for Selling Products Online in China

How do you go about selling your products online directly to China’s consumers? Do you setup your own online store or plug into the existing China’s ecommerce ecosystem? In this post, I will attempt to shed some light on the available choices.

As of now, China’s e-commerce sector is more than three times the size of the US market, which currently ranks distant second.

read more…

Hosting Website in China: ICP License and Why You May Need It

Hosting Website in China: ICP License and Why You May Need It

Did you know that you need a special permit called ICP license in order to host a website in China? Here we explain what it is and whether you need one.

The main benefit of having a website hosted in China is much faster loading time compared to the same site hosted out of the country. There is no question that faster loading speed can benefit your website from both user experience and SEO standpoints. What’s more, there is practically no chance that your site may get blocked in China for simply being unlucky enough to share a server with a blacklisted site (it does happen). read more…

Checklist for Building your China Web Presence

Checklist for Building your China Web Presence

Getting serious about setting up Chinese website for your business? There are a few important things to keep in mind before investing time and efforts into building your China web presence. Getting it right will enable your Chinese website to rank high with the main search engines. Get it wrong and your website may not show up high enough in searches to be found or, worse, will never be indexed by Baidu.

Here are the top 10 items on your China web presence check list:

#1: Subdomains or multiple domains

read more…

China Email Marketing and Chinese Anti-Spam Laws

China Email Marketing and Chinese Anti-Spam Laws

China email marketing is still one of the most effective direct marketing channels and it is widely used by marketers. The main appeal of email marketing is in its relative low cost combined with the ability to get your message directly to the recipient’s inbox, or a smartphone as it is increasingly becoming the case. Excellent ROI and enormous reach of email campaigns, provided, of course, that your email manages to bypass spam filters, are what make this channel an important component in the overall marketing strategy. read more…

Color Perception Considerations in Marketing Design for Chinese Market

Color Perception Considerations in Marketing Design for Chinese Market

When it comes to design for marketing, does the color perception stays universal across cultures or are there significant differences?

Should marketers adopt cross-cultural approach in marketing communication or attempt to take into account psychological and socio-cultural associations and meanings that different colors convey in various cultures?

Most of the research on color theory has been done in the West and was primarily focused on Western color perceptions. It comes to no surprise that those perceptions differ significantly in the East. read more…

How to Setup Live Support for Chinese Website

How to Setup Live Support for Chinese Website

Having been spoiled by Taobao, China’s online consumers often expect instant live support for Chinese website. Here is how to do it easily and cheaply.

One of the most critical components for a successful conversion of online consumers is being able to communicate with them in real, or almost real time. In this post we are going to look at how to incorporate and use live support for Chinese website.

Chinese online consumers have already been spoiled by near instant customer support on major ecommerce sites. For example, large percentage of shoppers on Taobao would often initiate online chat session with a seller before taking a decision to make a purchase.

Regardless of whether it is a product sold from a website or an online service, Chinese visitors would expect to be able to ask questions and get answers within minutes. read more…

Targeting Chinese Companies: Part 2: Communication Channels

Targeting Chinese Companies: Part 2: Communication Channels

This post continues on the topic of the most efficient ways to communicate with Chinese businesses. In the first part, we’ve discussed the role of trade shows, exhibitions and conferences.

In the second part we are going to look at each of the remaining communication channels:

Email

Email communication is one of the preferred ways to communicate with your customers in China, also being the most convenient method to maintain contact with your existing clients. read more…

Targeting Chinese Companies: Part 1: Trade Shows, Exhibitions & Conferences

Targeting Chinese Companies: Part 1: Trade Shows, Exhibitions & Conferences

What are the most efficient ways to communicate with Chinese companies from the seller’s point of view? The answer to this question depends on what type of product or service you are selling and at what stage of the sales process you are. Making an initial contact, contacting repeated customer or maintaining a relationship require slightly different approaches, one of which is participation in trade shows/exhibitions and conferences.

The following conclusions are primarily based on our B2B marketing experience in China as well as the research by Matthew Harrison and Mark Hedley of B2B International. read more…

Marketing on Douban, a Unique Chinese Social Network

Marketing on Douban, a Unique Chinese Social Network

Douban is one of the lesser known social medial platforms in China which has been around since 2005 and still enjoys widespread popularity. It has about 60 million registered and about 150 million unregistered users. In fact, one of the unique features of the network is the fact that users, who are not registered, can still enjoy 90% of the site’s functionality.

Marketing on Douban offers some unique opportunities for brands targeting niche audiences and could present an interesting opportunity to explore. In this post we are going to have a closer look at the options.

read more…

Learn all about China digital marketing here:

advertisement

Follow Us

Archives

Subscribe To Our Newsletter

Want to stay up to date on the state of marketing in China? 

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Pin It on Pinterest

Share This
Google+