China B2B Marketing Success: 12 Most Common Questions

Understanding China B2B marketing environment is the key to success in this market. Here are the 12 Q&As on this topic we have put together for our readers.

Checklist for Building your China Web Presence

Getting serious about setting up Chinese website for your business? Here are the top 10 items on your China web presence check list.

WeChat Marketing Checklist: Where Should You Place WeChat QR Code

Scanning WeChat QR code is the primary method for the followers to subscribe to a WeChat account but where should you display it? Here is the checklist.

How to Setup Live Support for Chinese Website

Having been spoiled by Taobao, China’s online consumers often expect instant live support for Chinese website. Here is how to do it easily and cheaply.

9 Points Checklist for Building Your Chinese Landing Page

Are you looking to promote your brand in China? Building local web presence with Chinese landing page should be the first step. Read our 9 points checklist to guide you on how to localize your landing page for Chinese market.

Prospects of Facebook Marketing in China

Despite being blocked, Facebook marketing in China can still be an effective tool in some cases. Here is how Facebook marketing can be used to target specific audience in China.

China Cybersecurity Law: 5 Things You Should Know

It is important to be aware of legal requirements for setting up and operating online business in China. China cybersecurity law is designed to regulate such operations having broad implications for foreign companies operating locally. Here are the top 5 most important takeaways from the law.

5 Common Misconceptions About WeChat Marketing

WeChat can be a powerful marketing tool in China but it’s important to realize its limitations. Here are 5 common misconception about WeChat marketing.

Infographic: Online Behavior of Chinese Millennials

The number of Chinese millennials population already passed 211 million which is 5 times larger than in US. The infographic goes into more details.

5 Unique Taobao App Features That Boost Sales On Mobile

Taobao app on mobile is responsible for over half of the sales. Here are the top 5 features which contribute the most to its efficiency and popularity.

Our China Blog

Pros and Cons of Hosting a Site in China

Pros and Cons of Hosting a Site in China

Foreign websites that are looking to target Chinese audience are often presented with the dilemma regarding physical location of their server. There is also a lot of conflicting information about whether local hosting is important, as well as to what degree it affects site’s performance and ranking in the search engines.

In this post, we attempt to summarize various pros and cons of having your site hosted in China. read more…

Email Marketing Campaign in China, Part 2: Best Practices for Content Creation

Email Marketing Campaign in China, Part 2: Best Practices for Content Creation

Last week we looked at design rules for effective email marketing campaign in China. This time we are going to look into content.

Obviously, the content of an email marketing campaign in China is just as critical as its graphics and structure. Therefore, it is important to make sure that email’s content complies with the rules and regulations that may be different in China compared to other jurisdictions.

General rules about content for email marketing campaign in China

Headline is, by far, the most important part of an email. There is much better chance for a recipient to continue reading the email if the headline appears interesting or intriguing enough rather than generic and bland. Everything that follows afterwards should be presented in the order of decreasing level of importance. read more…

Chinese EDM Checklist, Part 1: Designing Emails That Work in China

Chinese EDM Checklist, Part 1: Designing Emails That Work in China

When it comes to designing an email for Chinese EDM campaign, there are few rules to keep in mind. Let’s have a closer look at the main design elements of an email template.

Main design elements to use with Chinese EDM campaign

Images

The best eye catching email designs often include an image at the top. This would be the first and most visible part of the email, therefore it should always have a purpose. In some cases, a logo would do too as long as it reinforces an already familiar brand. read more…

Competitive Research in China, Part III: Chinese Social Media Channels

Competitive Research in China, Part III: Chinese Social Media Channels

Continuing the series of articles on conducting basic market research in China, in this post I will be explaining how Chinese social media channels can be used for that purpose.

In China, Sina Weibo and WeChat are two most popular platforms. Sina Weibo has evolved around desktop use while WeChat only works with mobile. I have already those platforms in much more details in this blog. For now, suffice it to say that, for the purpose of market research, Weibo is much more suitable and this is what I will be focusing on. read more…

Competitive Research in China, Part II: Chinese Marketplace Sites Search

Competitive Research in China, Part II: Chinese Marketplace Sites Search

This post is the second part on conducting basic market research in China and it is about searches on Chinese marketplace sites. In the first part, we have discussed using Baidu for basic market research with search engines.

If you are selling a physical product, one of the best ways to find out what is already available is to research Taobao (Taobao.com), the primary C2C marketplace in China and its B2C equivalent, Tmall (tmall.com). Both platform belong to Alibaba and are similar to Amazon but much bigger. read more…

Competitive Research in China, Part I: Baidu Search

Competitive Research in China, Part I: Baidu Search

Every proper marketing campaign in any market should first start with market research. Fortunately, it doesn’t always have to be an expensive market study, complete with complex competitive analysis and forecasts. Often times, a simple internet research, such as with Baidu search engine, would do just fine, but, of course, you should first know where and how to look.

This post is the first one in the upcoming three part series covering basic market research in China. read more…

Prospects of Facebook Marketing in China

Prospects of Facebook Marketing in China

As almost everyone knows, one of the unique features of Chinese digital marketing landscape compared to the rest of the world is seeming irrelevance of Facebook, one of the world’s largest digital advertisers. As a result, Facebook marketing in China isn’t a channel that marketers would typically consider adding to the mix. The platform has been blocked by Chinese government since 2009 and the only way to access it from the Mainland is by using VPN service.

Eight years of Facebook’s absence in China gave more than enough time for local competitors to emerge and, ultimately, dominate the market. While some of the earlier Facebook Chinese clones fell into relative obscurity, WeChat and Weibo took the lead and have reached the position of almost unrivaled dominance. read more…

Chinese Brands and Consumer Trust Issues

Chinese Brands and Consumer Trust Issues

It is no secret that Chinese consumers quite often distrust Chinese brands. Recent food scandals involving local firms have brought the reputation of some of them to all times low, some even thought beyond repair.

The number of surveys indicate that Chinese are increasingly looking toward foreign brands at the expense of Chinese brands for everything from food and cosmetics to airlines and hotels. This means more opportunities for foreign companies considering increasing their foothold in Chinese market and winning more customers at the expense of the local competition. read more…

China Cybersecurity Law: 5 Things You Should Know

China Cybersecurity Law: 5 Things You Should Know

Chinese internet overseeing authority has  completed implementing China cybersecurity law which was first introduced at the end of 2016. The law was aimed at tightening state control over the internet by Chinese government. Although some of the practices that the law describes were not new and have already been implemented informally by many companies operating in China prior to the law taking effect, this act prescribed specific guidelines and punishments for non-compliance.

The latest China cybersecurity law have had broad implications to technology companies operating in the Mainland. It also covers wide range of areas which were not explicitly defined up until the enactment of the law. read more…

Infographic: Online Behavior of Chinese Millennials

Infographic: Online Behavior of Chinese Millennials

In this post, we’d like to share a new Infographic by Hylink on Chinese Millennials – people born in between early 80s to early 2000. Just it is the case with other countries, Chinese millennials are often described as “digital natives”, having grown up along with the development of new technologies.

What is unique in China’s millennials who are born around 90’s is the their size – 211 million which is already 5 times larger than their US counterparts. Perhaps not surprisingly, they are also glued to their phones – 50% reported checking their cellphones every 15 minutes.

Social media is the main source information for 70% of Chinese millennials and they spend almost twice the time of Americans watching online videos. read more…

How Does Advertising on Youku Work

How Does Advertising on Youku Work

Watching and sharing videos through social media is one of the most frequent and beloved activities of a typical China’s internet user. Due to YouTube’s inaccessibility from the Mainland, Youku has been the main video hosting service in China for some time. Since Youku‘s merger with Tudou, the second largest video host, back in 2012, Youku-Tudou is estimated to hold about 60% of the total online video market share in China.

Recent statistics show that there were about 430 million online video users in China and this number has been steadily growing at the annual rate of between 12 to 15% since 2007: read more…

5 Unique Taobao App Features That Boost Sales On Mobile

5 Unique Taobao App Features That Boost Sales On Mobile

More than half of the sales on China’s largest ecommerce platform, Taobao, are going through its mobile app. Browsing through Taobao products on a smartphone has become one of the most popular past times of Chinese mobile users after using WeChat. Here are the five top unique Taobao app features that are the largest contributors to its efficiency and popularity.

5 unique Taobao app features that drive its mobile sales

Picture search function read more…

No More Cash: Chinese Payment Systems Usher New Era

No More Cash: Chinese Payment Systems Usher New Era

Chinese digital payment systems are helping to create a true cashless society and it’s happening faster then anywhere else in the world.

The rapid adoption of digital payment systems continues to transform Chinese economy and society in unprecedented ways. Nowadays, handling cash seems like a thing of the past with nearly everyone in China using one of the two main payment systems: AliPay or WeChat Pay.

When is comes to digital payments, China is, undoubtedly, the technological leader. Once Chinese payment systems have become the primary payment method online, brick-and-mortar stores started to adopt them for offline payments as well.

read more…
Choosing Between PPC vs. SEO for Chinese Market

Choosing Between PPC vs. SEO for Chinese Market

SEO and PPC are the two basic options for boosting traffic to your website. Choosing between PPC vs. SEO for Chinese market is often a difficult decision to make.

Up until the middle of 2016, Chinese PPC, especially with Baidu, was, on average, delivering better returns than SEO. This was due to several factors:

  • First, the search results, especially for popular terms, were dominated by paid ads. In some cases, hardly any organic results would be displayed in the first page;
  • Second, there was little visual distinction in Baidu between paid and organic results and most people couldn’t even tell the difference.

read more…

5 Reasons Why Chinese Sharing Economy Future Is Looking Promising

5 Reasons Why Chinese Sharing Economy Future Is Looking Promising

In this post we are going to have a closer look at five main drivers powering fast growing Chinese sharing economy.

In our earlier article, we have introduced six most innovative services that have developed around various concepts of Chinese sharing economy. Some of those companies, like DiDi, have grown enormous within record time, swallowing rivals and winning new markets. Others have  recently achieved infamous “unicorn” status (Tujia, Huochebang) while more startups are still small but full of potential.
read more…

Learn all about China digital marketing here:

advertisement

Follow Us

Archives

Subscribe To Our Newsletter

Want to stay up to date on the state of marketing in China? 

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Pin It on Pinterest

Share This
Google+