How to Setup Live Support for Chinese Website

Having been spoiled by Taobao, China’s online consumers often expect instant live support for Chinese website. Here is how to do it easily and cheaply.

9 Points Checklist for Building Your Chinese Landing Page

Are you looking to promote your brand in China? Building local web presence with Chinese landing page should be the first step. Read our 9 points checklist to guide you on how to localize your landing page for Chinese market.

WeChat Marketing Checklist: Where Should You Place WeChat QR Code

Scanning WeChat QR code is the primary method for the followers to subscribe to a WeChat account but where should you display it? Here is the checklist.

5 Common Misconceptions About WeChat Marketing

WeChat can be a powerful marketing tool in China but it’s important to realize its limitations. Here are 5 common misconception about WeChat marketing.

Looking for love in China? The List of 8 Most Popular Chinese Dating Apps

Looking for a lifetime partner, casual date, romantic dinner or a quick hook up in China – check out our list of 8 most popular Chinese dating apps

China Cybersecurity Law: 5 Things You Should Know

It is important to be aware of legal requirements for setting up and operating online business in China. China cybersecurity law is designed to regulate such operations having broad implications for foreign companies operating locally. Here are the top 5 most important takeaways from the law.

Chinese Payment Systems Overview: AliPay vs. WeChat Pay vs. Union Pay

Understanding Chinese payment systems is a prerequisite to setting up a successful sales strategy in this market. Here is the overview of the top 3

How WeChat App Is Changing Restaurant Business in China

WeChat app is transforming daily lives of millions of people in China. This is how it helps restaurants to run more efficiently and deliver better value.

5 Unique Taobao App Features That Boost Sales On Mobile

Taobao app on mobile is responsible for over half of the sales. Here are the top 5 features which contribute the most to its efficiency and popularity.

6 Bizarre Body Image Weibo Trends That Went Viral

A few recent viral Weibo trends in China were all about body image but often promote stereotypes and unhealthy lifestyles. Here are some of the recent ones.

Our China Blog

Chinese EDM Checklist, Part 1: Designing Emails That Work in China

Chinese EDM Checklist, Part 1: Designing Emails That Work in China

When it comes to designing an email for Chinese EDM campaign, there are few rules to keep in mind. Let’s have a closer look at the main design elements of an email template.

Main design elements to use with Chinese EDM campaign

Images

The best eye catching email designs often include an image at the top. This would be the first and most visible part of the email, therefore it should always have a purpose. In some cases, a logo would do too as long as it reinforces an already familiar brand. read more…

Why Do Chinese Websites Seem So Cluttered?

Why Do Chinese Websites Seem So Cluttered?

Ever wondered why popular Chinese websites seem so cluttered compared to their Western counterparts? Should you follow this trend in your Chinese website design or stick to the modern look? Let us help you decide.

If you have spent some time looking at Chinese ecommerce websites, you can’t help but notice how incredibly cluttered they look. In fact, most of that apparent clutter is a result of link-heavy nature of Chinese internet in general.

What might strike a Westerner as an overwhelming overload of information is likely to be perceived as a content rich and intuitive site by the Chinese.

Here are just a few examples of the most popular sites in China: read more…

China Cybersecurity Law: 5 Things You Should Know

China Cybersecurity Law: 5 Things You Should Know

Chinese internet overseeing authority has  completed implementing China cybersecurity law which was first introduced at the end of 2016. The law was aimed at tightening state control over the internet by Chinese government. Although some of the practices that the law describes were not new and have already been implemented informally by many companies operating in China prior to the law taking effect, this act prescribed specific guidelines and punishments for non-compliance.

The latest China cybersecurity law have had broad implications to technology companies operating in the Mainland. It also covers wide range of areas which were not explicitly defined up until the enactment of the law. read more…

Chinese Payment Systems Overview: AliPay vs. WeChat Pay vs. Union Pay

Chinese Payment Systems Overview: AliPay vs. WeChat Pay vs. Union Pay

Understanding the ecosystem of Chinese payment systems is a prerequisite to setting up a successful sales strategy in this market. It is also one of the many aspects of Chinese market that is considerably different from what we are familiar with in other markets.

Relying on traditional payment systems such as credit cards or PayPal is simply not going to work in China. In fact, if you are planning to sell anything to Chinese consumers, there are only three viable options. read more…

How WeChat App Is Changing Restaurant Business in China

How WeChat App Is Changing Restaurant Business in China

WeChat app is transforming daily lives of millions of people in China. This is how it helps restaurants to run more efficiently and deliver better value.

Recent proliferation of Western style coffee shops and fancy restaurants gave rise to the new trend of ordering food and drinks with WeChat rather than using traditional menus.

Besides the fact that WeChat app is already installed on practically every smartphone in China, vast majority of users have also connected their accounts to bank cards and use WeChat Pay on regular basis. read more…

Overview of Baidu PPC Advertising, Best Practices

Overview of Baidu PPC Advertising, Best Practices

As long as Baidu remains the largest search engine in China, Baidu PPC advertising should always be the first choice among pay-per-click campaigns for businesses looking to reach Chinese audience.

In general, the reason Baidu PPC advertising can be highly effective is the fact that users who are actively searching for something already have a buying intent. It means that they are more likely to convert, in other words to become the actual customers compared to those who are passively looking at ads or are still in the process of discovery of a specific product or service. read more…

International Education in China

International Education in China

In the last few years, international education in China has been an exceptionally fast growing sector. According to the latest numbers from International School Consultancy (ISC) Group, China is currently in the second place (after UAE) by the number of international schools in the country. Globally, international education is a rapidly growing market where demand far outstrips supply. Between 2009 and 2013, international school enrollment grew by 42% to 3.4 million while the number of schools increased by a third to 6,734. read more…

No More Cash: Chinese Payment Systems Usher New Era

No More Cash: Chinese Payment Systems Usher New Era

Chinese digital payment systems are helping to create a true cashless society and it’s happening faster then anywhere else in the world.

The rapid adoption of digital payment systems continues to transform Chinese economy and society in unprecedented ways. Nowadays, handling cash seems like a thing of the past with nearly everyone in China using one of the two main payment systems: AliPay or WeChat Pay.

When is comes to digital payments, China is, undoubtedly, the technological leader. Once Chinese payment systems have become the primary payment method online, brick-and-mortar stores started to adopt them for offline payments as well.

read more…
5 Unique Taobao App Features That Boost Sales On Mobile

5 Unique Taobao App Features That Boost Sales On Mobile

More than half of the sales on China’s largest ecommerce platform, Taobao, are going through its mobile app. Browsing through Taobao products on a smartphone has become one of the most popular past times of Chinese mobile users after using WeChat. Here are the five top unique Taobao app features that are the largest contributors to its efficiency and popularity.

5 unique Taobao app features that drive its mobile sales

Picture search function read more…

5 Reasons Why Chinese Sharing Economy Future Is Looking Promising

5 Reasons Why Chinese Sharing Economy Future Is Looking Promising

In this post we are going to have a closer look at five main drivers powering fast growing Chinese sharing economy.

In our earlier article, we have introduced six most innovative services that have developed around various concepts of Chinese sharing economy. Some of those companies, like DiDi, have grown enormous within record time, swallowing rivals and winning new markets. Others have  recently achieved infamous “unicorn” status (Tujia, Huochebang) while more startups are still small but full of potential.
read more…

Banner Ads in China

Banner Ads in China

Banner ads in China are still a fairly effective channel to advertise and, on average, Chinese are more receptive to this type of advertising compared to internet users in western countries. Ad blocking software and plugins have been, so far, more common in the West than in China where banner advertising is a rapidly growing business.

Also, the type of banners ads  that are considered to be more effective in China tend to be flashier and more animated, something that Western users typically find most annoying. read more…

Choosing Between PPC vs. SEO for Chinese Market

Choosing Between PPC vs. SEO for Chinese Market

SEO and PPC are the two basic options for boosting traffic to your website. Choosing between PPC vs. SEO for Chinese market is often a difficult decision to make.

Up until the middle of 2016, Chinese PPC, especially with Baidu, was, on average, delivering better returns than SEO. This was due to several factors:

  • First, the search results, especially for popular terms, were dominated by paid ads. In some cases, hardly any organic results would be displayed in the first page;
  • Second, there was little visual distinction in Baidu between paid and organic results and most people couldn’t even tell the difference.

read more…

Basics of China Keyword Research: Weibo Index

Basics of China Keyword Research: Weibo Index

Weibo Index Tutorial

In terms of monthly users, Weibo is the second largest Chinese social media platform after WeChat. However, unlike WeChat, it is still primarily PC based. Weibo is one of the most powerful marketing tools in China offering wide range of possibilities for reaching people across various demographics and psychographics. read more…

Basics of China Keyword Research: WeChat Index

Basics of China Keyword Research: WeChat Index

WeChat Index Tutorial

According to the most recent data, WeChat has passed a milestone of a billion users which puts it far ahead of any other Chinese social media platform. Measuring trends on such an enormous network could potentially bring the most statistically accurate data to marketers. read more…

Learn all about China digital marketing here:

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