6 Bizarre Body Image Weibo Trends That Went Viral

A few recent viral Weibo trends in China were all about body image but often promote stereotypes and unhealthy lifestyles. Here are some of the recent ones.

Successful China Marketing Strategies: Lessons from Evernote

How did Evernote managed to do great in China while famous internet giants failed miserably? Here are the reasons behind Evernote China success story.

China B2B Marketing Success: 12 Most Common Questions

Understanding China B2B marketing environment is the key to success in this market. Here are the 12 Q&As on this topic we have put together for our readers.

China Marketing Alternative: 360 Search PPC Campaign

Baidu isn’t the only choice for China SEM. Thanks to lower CPC, 360 Search PPC campaign offers a cost-effective alternative for China marketers.

Building Chinese Website: 15 Points Checklist

Building Chinese website for brands isn’t as straight forward task as in the case of other markets. Here is our comprehensive list of 15 points to consider for building Chinese websites for brands.

How to Setup Live Support for Chinese Website

Having been spoiled by Taobao, China’s online consumers often expect instant live support for Chinese website. Here is how to do it easily and cheaply.

Checklist for Building your China Web Presence

Getting serious about setting up Chinese website for your business? Here are the top 10 items on your China web presence check list.

WeChat Marketing Checklist: Where Should You Place WeChat QR Code

Scanning WeChat QR code is the primary method for the followers to subscribe to a WeChat account but where should you display it? Here is the checklist.

9 Points Checklist for Building Your Chinese Landing Page

Are you looking to promote your brand in China? Building local web presence with Chinese landing page should be the first step. Read our 9 points checklist to guide you on how to localize your landing page for Chinese market.

Looking for love in China? The List of 8 Most Popular Chinese Dating Apps

Looking for a lifetime partner, casual date, romantic dinner or a quick hook up in China – check out our list of 8 most popular Chinese dating apps

Our China Blog

Email Marketing Campaign in China, Part 2: Best Practices for Content Creation

Email Marketing Campaign in China, Part 2: Best Practices for Content Creation

Last week we looked at design rules for effective email marketing campaign in China. This time we are going to look into content.

Obviously, the content of an email marketing campaign in China is just as critical as its graphics and structure. Therefore, it is important to make sure that email’s content complies with the rules and regulations that may be different in China compared to other jurisdictions.

General rules about content for email marketing campaign in China

Headline is, by far, the most important part of an email. There is much better chance for a recipient to continue reading the email if the headline appears interesting or intriguing enough rather than generic and bland. Everything that follows afterwards should be presented in the order of decreasing level of importance. read more…

Chinese EDM Checklist, Part 1: Designing Emails That Work in China

Chinese EDM Checklist, Part 1: Designing Emails That Work in China

When it comes to designing an email for Chinese EDM campaign, there are few rules to keep in mind. Let’s have a closer look at the main design elements of an email template.

Main design elements to use with Chinese EDM campaign

Images

The best eye catching email designs often include an image at the top. This would be the first and most visible part of the email, therefore it should always have a purpose. In some cases, a logo would do too as long as it reinforces an already familiar brand. read more…

China Cybersecurity Law: 5 Things You Should Know

China Cybersecurity Law: 5 Things You Should Know

Chinese internet overseeing authority has  completed implementing China cybersecurity law which was first introduced at the end of 2016. The law was aimed at tightening state control over the internet by Chinese government. Although some of the practices that the law describes were not new and have already been implemented informally by many companies operating in China prior to the law taking effect, this act prescribed specific guidelines and punishments for non-compliance.

The latest China cybersecurity law have had broad implications to technology companies operating in the Mainland. It also covers wide range of areas which were not explicitly defined up until the enactment of the law. read more…

Overview of Baidu PPC Advertising, Best Practices

Overview of Baidu PPC Advertising, Best Practices

As long as Baidu remains the largest search engine in China, Baidu PPC advertising should always be the first choice among pay-per-click campaigns for businesses looking to reach Chinese audience.

In general, the reason Baidu PPC advertising can be highly effective is the fact that users who are actively searching for something already have a buying intent. It means that they are more likely to convert, in other words to become the actual customers compared to those who are passively looking at ads or are still in the process of discovery of a specific product or service. read more…

Banner Ads in China

Banner Ads in China

Banner ads in China are still a fairly effective channel to advertise and, on average, Chinese are more receptive to this type of advertising compared to internet users in western countries. Ad blocking software and plugins have been, so far, more common in the West than in China where banner advertising is a rapidly growing business.

Also, the type of banners ads  that are considered to be more effective in China tend to be flashier and more animated, something that Western users typically find most annoying. read more…

No More Cash: Chinese Payment Systems Usher New Era

No More Cash: Chinese Payment Systems Usher New Era

Chinese digital payment systems are helping to create a true cashless society and it’s happening faster then anywhere else in the world.

The rapid adoption of digital payment systems continues to transform Chinese economy and society in unprecedented ways. Nowadays, handling cash seems like a thing of the past with nearly everyone in China using one of the two main payment systems: AliPay or WeChat Pay.

When is comes to digital payments, China is, undoubtedly, the technological leader. Once Chinese payment systems have become the primary payment method online, brick-and-mortar stores started to adopt them for offline payments as well.

read more…
5 Unique Taobao App Features That Boost Sales On Mobile

5 Unique Taobao App Features That Boost Sales On Mobile

More than half of the sales on China’s largest ecommerce platform, Taobao, are going through its mobile app. Browsing through Taobao products on a smartphone has become one of the most popular past times of Chinese mobile users after using WeChat. Here are the five top unique Taobao app features that are the largest contributors to its efficiency and popularity.

5 unique Taobao app features that drive its mobile sales

Picture search function read more…

Behind Douyin Success Story: How Did It Pull It Off?

Behind Douyin Success Story: How Did It Pull It Off?

Douyin (a.k.a. Tik Tok) is the most successful Chinese digital phenomenon that seems to spring out of nowhere to dominate the pastime of Chinese youth. According to the American research company Sensor Tower, the international version of the app was the most downloaded iPhone app worldwide, totaling 45.8 million and surpassing Facebook, YouTube, and Instagram. Let’s have a closer look at Douyin success story and the reasons behind it.

Douyin, which literally means “shaking sound” (or “vibrato”) in Chinese, has, without a doubt, created some major shockwaves in Chinese digital world and has become the top success story, particularly in short videos space. read more…

How WeChat App Is Changing Restaurant Business in China

How WeChat App Is Changing Restaurant Business in China

WeChat app is transforming daily lives of millions of people in China. This is how it helps restaurants to run more efficiently and deliver better value.

Recent proliferation of Western style coffee shops and fancy restaurants gave rise to the new trend of ordering food and drinks with WeChat rather than using traditional menus.

Besides the fact that WeChat app is already installed on practically every smartphone in China, vast majority of users have also connected their accounts to bank cards and use WeChat Pay on regular basis. read more…

Why O2O in China Keeps Growing

Why O2O in China Keeps Growing

O2O, which stands for Online to Offline (or, sometimes Offline to Online) has been one of the hottest topics in marketing in the last couple of years. It has been identified as a trillion dollar opportunity by TechCrunch as well called the industry’s stupidest acronym by Tech in Asia. While some marketers still disagree on how the term should be used, O2O in China has been growing by leaps and bounds and is getting ahead of most other markets.

Basically, anything in the digital world that brings customers to the physical stores or makes them buy products and services that are traditionally sold offline can be classified as O2O. read more…

Prospects of Facebook Marketing in China

Prospects of Facebook Marketing in China

As almost everyone knows, one of the unique features of Chinese digital marketing landscape compared to the rest of the world is seeming irrelevance of Facebook, one of the world’s largest digital advertisers. As a result, Facebook marketing in China isn’t a channel that marketers would typically consider adding to the mix. The platform has been blocked by Chinese government since 2009 and the only way to access it from the Mainland is by using VPN service.

Eight years of Facebook’s absence in China gave more than enough time for local competitors to emerge and, ultimately, dominate the market. While some of the earlier Facebook Chinese clones fell into relative obscurity, WeChat and Weibo took the lead and have reached the position of almost unrivaled dominance. read more…

Infographic: Online Behavior of Chinese Millennials

Infographic: Online Behavior of Chinese Millennials

In this post, we’d like to share a new Infographic by Hylink on Chinese Millennials – people born in between early 80s to early 2000. Just it is the case with other countries, Chinese millennials are often described as “digital natives”, having grown up along with the development of new technologies.

What is unique in China’s millennials who are born around 90’s is the their size – 211 million which is already 5 times larger than their US counterparts. Perhaps not surprisingly, they are also glued to their phones – 50% reported checking their cellphones every 15 minutes.

Social media is the main source information for 70% of Chinese millennials and they spend almost twice the time of Americans watching online videos. read more…

How to Succeed in B2B Sales in China

How to Succeed in B2B Sales in China

Selling to Chinese businesses can be a daunting task, especially for a Western company which is not experienced enough in operating locally and expecting Chinese following the decision making process that is common in North America or Europe. One of the principal differences is the fact that most Chinese businesses are not run in the same structured manner as in the West, which also defines their purchase cycle.

First of all, in B2B settings, many stages of this cycle run concurrently rather than sequentially: request for a quote can be issued before all the potential suppliers are contacted and shortlisted or the spec is finalized. read more…

China Coronavirus Outbreak: Separating Facts from Fiction And Our Analysis

China Coronavirus Outbreak: Separating Facts from Fiction And Our Analysis

There is a hardly a bigger story than the recent China coronavirus outbreak. The news and stories online and especially in social media range from doomsday scenarios to “just another harmless flu” with various conspiracy theories in between.

In this post we gathered some up-to-date stats and a translated piece from respectable Caixin site followed by our own analysis.
read more…

Infographic: China Internet in One Minute

Infographic: China Internet in One Minute

What’s happening in one minute on China Internet? Actually, quite a lot! The folks in TechInAsia went on to to figure that out, producing this impressive infographic. It sums up some of the action that takes place in China’s digital online world in just 60 seconds.

Here are just some of the most impressive nuggets on what has happened on one minute on China Internet:

  • Almost 400,000 people log in to WeChat app every minute;
  • 625,000 Youku-Tudou videos are being watched;
  • Almost 65,000 Weibo tweets with over 50,000 of them containing images;
  • Over 4 million of Baidu search queries;
  • $1.1 million is spent on Taobao or Tmall;

read more…

10 Interesting Facts About China’s Richest Man Jack Ma

10 Interesting Facts About China’s Richest Man Jack Ma

Jack Ma, the legendary founder of Alibaba and China’s richest man has just announced his retirement. Here are some of the less known facts about him.

There are many things that make Jack Ma unique among China’s business elite, such as his humble upbringing and lack of political connections from the start. Also, as opposed to most founders of successful internet and tech companies in China such as XiaoMi (Lei Jun), Tencent (Ma Huateng) or Baidu (Robin Li), Jack Ma never had any technical background or training.

10 interesting facts about Alibaba’s founder Jack Ma read more…

Learn all about China digital marketing here:

advertisement

Follow Us

Archives

Subscribe To Our Newsletter

Want to stay up to date on the state of marketing in China? 

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Pin It on Pinterest

Share This
Google+