by Editorial Team | Nov 5, 2014 | China Internet, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China, Social Media Marketing in China, Video Advertising in China
It has been reported this year that mobile internet access has become the primary way to get online for the majority of Chinese, outnumbering, for the first time, the desktop based access. At the same time, videos, while being increasingly accessed via mobile devices,...
by Editorial Team | Oct 29, 2014 | China Internet, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China
The explosive growth of the internet in China in the last few years has offered an unprecedented opportunity to Western companies looking to market their brands and products directly to the Chinese. On the other hand, due to a number reasons, the familiar digital...
by Editorial Team | Oct 15, 2014 | China Business News, China Internet, China Online Advertisement, Digital Marketing in China, Market Research in China, SEO in China
Baidu Inc. the owner of the largest China’s search engine Baidu.com, has been on a buying spree recently snatching companies locally and abroad. The type of companies Baidu was buying are in line with the grand strategy of moving into mobile space and expanding...
by Editor | Aug 20, 2014 | Business in China, China Marketing Channels, China Online Advertisement, Multi-channel Brand Advertising in China, Social Media Marketing in China
Advertising on professional networks is emerging as one of the most efficient B2B marketing channels in China. In my previous post, I have covered various marketing options that exist on one of such networks, Ushi.com. This time, I’m going to look at the largest...
by Editorial Team | Aug 6, 2014 | B2B Marketing in China, Branding in China, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Multi-channel Brand Advertising in China
Traditionally, there haven’t been too many options for B2B marketers in China: Alibaba.com is not suitable for everyone and has a reputation of being associated with lower quaility products and services. Online and print magazines, as well as industry...
by Editorial Team | Mar 19, 2014 | Branding in China, Business in China, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
When it comes to marketing media, nothing beats video in efficiency and the level of impact. While until a decade or so ago, TV ruled supreme in video advertising, today, services like YouTube have changed the landscape and the rules of the game entirely. Now,...
