by Editor | Aug 26, 2015 | B2B Marketing in China, China Internet, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Online Tools
With Google’s fading into total irrelevance in China, Baidu remains the primary search engines for millions of Chinese. This makes Baidu PPC the first choice for any business considering SEM in China. Although, it has some formidable local competitors like...
by Editor | Aug 12, 2015 | Business in China, China Business News, China Ecommerce, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China, Featured, Market Research in China
China mobile ads industry growth has been nothing short of explosive. As it was recently reported by eMarketer, mobile ads spend in China is expected to double this year compared to 2014. eMarketer predicts that “spending on display and search ads delivered to...
by Editorial Team | Jun 3, 2015 | B2B Marketing in China, Branding in China, Business in China, China Localization Strategies, China Marketing Channels, China mobile marketing, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Featured, Infographic, Market Research in China, Mobile Marketing in China, Multi-channel Brand Advertising in China, Online Technology Integration in China, Online Tools, Selling in China, Social Media Marketing in China
Do you have a product or service that you would like to promote in China but are not sure how to go about it? How do you start? What tools should you use? How to integrate all of those channels into one cohesive and effective marketing strategy? Although the digital...
by Editorial Team | May 13, 2015 | B2B Marketing in China, Business in China, China Business News, China Internet, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Market Research in China
In the last few years and thanks to booming economy, Chinese have become enthusiastic consumers of financial news. Most recently, this trend was further stimulated by high stock market returns with even more potential investors looking to take advantage of the stocks...
by Editorial Team | Apr 29, 2015 | China Business News, China Ecommerce, China Internet, China Marketing Channels, China mobile marketing, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Market Research in China, Social Media Marketing in China
In this post, I’d like to share some new data from the report by WeAreSocial on the state and trends of Chinese digital, social and mobile space. Overall, all signs indicate that China’s online population will continue growing in both size and complexity...
by Editorial Team | Mar 25, 2015 | China Internet, China Marketing Channels, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
Renren, which was launched in 2005, is often called China’s first generation social media platform. Back in the days, it was dubbed China’s Facebook for almost identical functionality and design. Even its color scheme was the exact copy of Facebook. It...
