by Editorial Team | Jan 1, 2014 | China Business News, China Ecommerce, China Internet, China Marketing Channels, China Online Advertisement, Social Media Marketing in China
Sina Weibo has been one of the principal platforms for social networking in China since its launch in August 2009. The word “weibo” (微博) itself means “microblog” in Chinese and there are several microblog platforms in China. Sina Weibo and...
by Editorial Team | Oct 30, 2013 | Business in China, China Ecommerce, China Internet, China Marketing Channels, China Online Advertisement, Chinese Social Media, Social Media Marketing in China
Every company who is serious about maximizing potential of social media in reaching Chinese consumers must take advantage of at least 4 most popular services. Those services are Sina Weibo, Tancent Weibo, Wechat and Renren. Of course, there are more social media sites...
by Editorial Team | Sep 11, 2013 | Business in China, China Business News, China Ecommerce, China Internet, China Localization Strategies, China Online Advertisement, Chinese Website, Selling in China, Web Design in China
Pay-per-click (PPC) advertising is one of the fastest ways to reach your Chinese customers but setting up and conducting efficient PPC campaign requires understanding of how it works. I’m going to clarify the main points and highlight the differences with the...
by Editorial Team | Jun 5, 2013 | China Business News, China Internet, China Online Advertisement, Chinese Website, Infographic, SEO in China
Here is the excellent infographic explaining Chinese search engine market in China and the ways Chinese use internet in general compiled by Go-Globe.com. Interesting numbers that I find quite illuminating: Google accounts for barely over 3% of all the searches in...
by Editorial Team | Apr 24, 2013 | B2B Marketing in China, Business in China, China Business News, China E-mail Marketing, China Marketing Channels, China Online Advertisement
E-mail marketing remains one of the most efficient ways to spread your message and improve your brand awareness. Due to its low cost and ability to reach your clients directly, email campaign can be a powerful tool if designed and managed correctly. According to some...
by Editorial Team | Mar 20, 2013 | Business in China, China Business News, China Ecommerce, China Online Advertisement
While researching on the state of Chinese online advertisement market, I’ve come across some stunning numbers that I’d like to share. Everyone assumes that Chinese e-commerce user base is growing rapidly but how fast exactly? Here are some numbers:...
