Our China Blog
Online Fraud in China Digital Advertising Is Its Biggest Problem
The main reason why online advertising has overtaken traditional channels in almost every area is that it is more measurable, thus can be made more effective. However, what undermines this efficiency is the proliferation of fraud in the form of “non-human” traffic.
Being a worldwide industry problem, China’s digital advertising market seems to be one of the worst affected ones. Chinese internet is the second most popular advertising media after television and was estimated at $55.48 billion by the end of 2018 according to China Daily. Unfortunately, advertisers’ losses could account for up to third of that amount, mostly lost to non-human traffic and fraudulent CTR (click through rate). read more…
China B2B Marketing Success: 12 Most Common Questions
Understanding China B2B marketing environment is the key to success in the market which is often described and the “world factory”, producing every product imaginable. Here are the 12 Q&As on this topic that we have consolidated for our B2B clients.
China Marketing Alternatives: 360 Search SEM
Being the second largest search engine in China, 360 Search is a powerful alternative to Baidu. In fact, 360 Search SEM can become a very effective tool for China marketing strategy.
When considering China SEM strategy, Baidu is usually the one that gets most attention from marketers. It is primarily due to its larger reach – by different accounts, Baidu holds between 60 to 70% of China search engine market. read more…
China Marketing Alternative: 360 Search PPC Campaign
Baidu PPC doesn’t have to be the only China SEM option. Thanks to lower CPC and higher conversion rate, 360 Search PPC campaign offers a cost-effective alternative for China marketers.
10 Features of Mobile Apps Market in China
With China’s smartphone market reaching 800 million users, the mobile apps space has been quite busy. Given its mobile and ecommerce growth, coupled with rapidly improving mobile infrastructure, China presents an enormous opportunity for both apps developers and marketers.
There are considerable challenges in achieving success in the mobile apps market. read more…
5 Most Useful Features of WeChat for Marketers
After reaching nearly 1 billion registered users, WeChat continues to reign supreme in China social media landscape. From marketer’s standpoint, the platform is still limited in many way due to its more private nature compared to other social media channels. On the other hand, some unique features of WeChat for marketers that can be used quite effectively.
In this post we are going to have a look at top 5 of them.
5 Most Useful Features of WeChat for Marketers
Best Strategies for Selling Products Online in China
How do you go about selling your products online directly to China’s consumers? Do you setup your own online store or plug into the existing China’s ecommerce ecosystem? In this post, I will attempt to shed some light on the available choices.
As of now, China’s e-commerce sector is more than three times the size of the US market, which currently ranks distant second.
Chinese Brands and Consumer Trust Issues
It is no secret that Chinese consumers quite often distrust Chinese brands. Recent food scandals involving local firms have brought the reputation of some of them to all times low, some even thought beyond repair.
The number of surveys indicate that Chinese are increasingly looking toward foreign brands at the expense of Chinese brands for everything from food and cosmetics to airlines and hotels. This means more opportunities for foreign companies considering increasing their foothold in Chinese market and winning more customers at the expense of the local competition. read more…
Building Chinese Website: 15 Points Checklist
Building a Chinese website for a foreign brand maybe not be as straight forward task as in the case of other markets. Thanks to a unique nature of Chinese internet and various market specifics, brands must modify their approach for establishing China web presence.
read more…
How to Promote a Brand on Weibo
At the end of 2013, Sina Weibo was pushed from its number one spot among Chinese social media services by Tencent’s WeChat, a mobile based social media app. However, with the estimated 200+ million monthly users, Weibo still remains an extremely attractive venue for marketers.
In this post, we are going to review the primary routes for promotion and advertising on Sina Weibo. read more…
Color Perception Considerations in Marketing Design for Chinese Market
When it comes to design for marketing, does the color perception stays universal across cultures or are there significant differences?
Should marketers adopt cross-cultural approach in marketing communication or attempt to take into account psychological and socio-cultural associations and meanings that different colors convey in various cultures?
Most of the research on color theory has been done in the West and was primarily focused on Western color perceptions. It comes to no surprise that those perceptions differ significantly in the East. read more…
30 Ways Of How To Get WeChat Followers: Part III
We are often asked by our readers and clients on the most effective ways of how to get WeChat followers. In this post we publish the third part of our list of 30 ways of how to get WeChat followers.
For the second part of our list of 30 Ways of How To Get WeChat Followers go to Part II and here is the Part I. read more…
30 Ways of Getting WeChat Subscribers: Part II
We are often asked by our readers and clients on the most effective ways of getting WeChat subscribers. In this post we publish the second part of our list of 30 ways of getting WeChat subscribers.
For the first part of our list of 30 Ways of Getting WeChat Subscribers go to Part I.
30 ways of getting WeChat subscribers – part 2:
30 Ways of Getting WeChat Followers: Part I
We are often asked by our readers and clients on the most effective ways of getting WeChat followers. In this post we publish the first part of our list of 30 ways of getting WeChat followers.
Since WeChat, unlike most other social media platforms, is not a discovery network, getting WeChat followers doesn’t work in the same way either. On the other hand, what really matters is not the quantity but the quality of followers which is the main strength of WeChat as a marketing tool. read more…
China Email Marketing and Chinese Anti-Spam Laws
China email marketing is still one of the most effective direct marketing channels and it is widely used by marketers. The main appeal of email marketing is in its relative low cost combined with the ability to get your message directly to the recipient’s inbox, or a smartphone as it is increasingly becoming the case. Excellent ROI and enormous reach of email campaigns, provided, of course, that your email manages to bypass spam filters, are what make this channel an important component in the overall marketing strategy. read more…
Targeting Chinese Companies: Part 2: Communication Channels
This post continues on the topic of the most efficient ways to communicate with Chinese businesses. In the first part, we’ve discussed the role of trade shows, exhibitions and conferences.
In the second part we are going to look at each of the remaining communication channels:
Email communication is one of the preferred ways to communicate with your customers in China, also being the most convenient method to maintain contact with your existing clients. read more…
Marketing on Douban, a Unique Chinese Social Network
Douban is one of the lesser known social medial platforms in China which has been around since 2005 and still enjoys widespread popularity. It has about 60 million registered and about 150 million unregistered users. In fact, one of the unique features of the network is the fact that users, who are not registered, can still enjoy 90% of the site’s functionality.
Marketing on Douban offers some unique opportunities for brands targeting niche audiences and could present an interesting opportunity to explore. In this post we are going to have a closer look at the options.
Hosting Website in China: ICP License and Why You May Need It
Did you know that you need a special permit called ICP license in order to host a website in China? Here we explain what it is and whether you need one.
The main benefit of having a website hosted in China is much faster loading time compared to the same site hosted out of the country. There is no question that faster loading speed can benefit your website from both user experience and SEO standpoints. What’s more, there is practically no chance that your site may get blocked in China for simply being unlucky enough to share a server with a blacklisted site (it does happen). read more…
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