by Editor | Oct 4, 2023 | Business in China, China Internet, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Market Research in China
China is one of only three major markets where Google is not a dominant search engine. The other two markets are Russia where Yandex holds the commanding market and Korea with Naver being the most popular choice. Currently, Baidu is the most popular among Chinese...
by Editorial Team | Sep 13, 2023 | Business in China, China Ecommerce, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Selling in China
The main reason why online advertising has overtaken traditional channels in almost every area is that it is more measurable, thus can be made more effective. However, what undermines this efficiency is the proliferation of fraud in the form of “non-human”...
by Editor | Jun 28, 2017 | Business in China, China Internet, China Marketing Channels, China Online Advertisement, China technology, Digital Marketing in China, Market Research in China
In a relatively underdeveloped Chinese ad tech market (see our previous post), ad fraud in China remains a serious problem, costing millions of dollars to advertisers. While it is, undoubtedly, a global phenomenon, for the reasons we discussed earlier, Chinese...
by Editor | Jun 21, 2017 | Business in China, China Internet, China Localization Strategies, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Market Research in China, Mobile Marketing in China
When it comes to digital marketing, in recent years, Chinese tech companies have been on the forefront of innovation. Unfortunately, Chinese ad tech that deals with programmatic ads still remains far less developed. Although, Baidu, Alibaba and Tencent, collectively...
by Editor | Sep 30, 2015 | B2B Marketing in China, Business in China, China Ecommerce, China Internet, China Localization Strategies, China Marketing Channels, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Infographic, Market Research in China, Multi-channel Brand Advertising in China, Online Technology Integration in China, Online Tools, Selling in China, Social Media Marketing in China
In this week post, we are sharing the latest infographic by Sampi Marketing reflecting the state of China digital advertising market. In the last 3 years, online advertising revenues in China have been growing at the rate of about 40% on year to year basis and show no...
by Editor | Sep 2, 2015 | Business in China, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China
This is the second part of Baidu PPC tutorial. Here we are going to cover some basic settings of Baidu ads campaign. In the first part of the tutorial, we have discussed Baidu PPC keywords tool and explained how it works. Baidu ads PPC: setup the ad campaign Here is...
