In this week post, we are sharing the latest infographic by Sampi Marketing reflecting the state of China digital advertising market.
In the last 3 years, online advertising revenues in China have been growing at the rate of about 40% on year to year basis and show no signs of slowing down in 2015. According to iResearch, it is projected that this year, the total market will reach 216 billion yuan (almost $40 billion), up from 154 billion yuan in 2014.
Advertising with search engines is still the most popular choice (36.6% of the market), followed by ecommerce ads and brand graphic ads (banner advertising) at 24.1% and 17.2% respectively.
In those two categories, the leading providers are Baidu which holds about 60% of search engine market and Taobao, one of the ecommerce properties of Alibaba.
The infographic also features the results of surveys which were intended to find out what type of improvements users would expect in China digital advertising market in the future. One third of the respondents would like see more correlation between the ads and their interests. This further underscores the need for marketers to learn more about their target audience in order to improve their advertising ROI.
Here is the full infographic: