by Editorial Team | Oct 15, 2014 | China Business News, China Internet, China Online Advertisement, Digital Marketing in China, Market Research in China, SEO in China
Baidu Inc. the owner of the largest China’s search engine Baidu.com, has been on a buying spree recently snatching companies locally and abroad. The type of companies Baidu was buying are in line with the grand strategy of moving into mobile space and expanding...
by Editorial Team | Sep 24, 2014 | Business in China, China Ecommerce, China Internet, Digital Marketing in China, Market Research in China, SEO in China
Western companies looking to achieve better visibility in China’s vast internet landscape quickly find themselves in the unfamiliar territory. Traditional services by Google, Yahoo or Microsoft, that seem to be running the entire internet in the West, are...
by Editorial Team | Aug 27, 2014 | Business in China, China Ecommerce, China Internet, Featured, Infographic, Market Research in China, Multi-channel Brand Advertising in China
What are the most important venues for digital advertising in China? Who are the largest players? What type of digital ads are most popular in China? These and other questions are answered in another great infographic from Go-Globe.com. Here are some of the highlights...
by Editorial Team | Jul 16, 2014 | Business in China, China Ecommerce, China Internet, Online Technology Integration in China, Selling in China
Selling products or services online in China is different from the Western model in one crucial aspect – low prevalence of credit cards and, generally, unwillingness by the Chinese to use them for online payments. Thanks to the rapid ecommerce development in the...
by Editorial Team | Sep 11, 2013 | Business in China, China Business News, China Ecommerce, China Internet, China Localization Strategies, China Online Advertisement, Chinese Website, Selling in China, Web Design in China
Pay-per-click (PPC) advertising is one of the fastest ways to reach your Chinese customers but setting up and conducting efficient PPC campaign requires understanding of how it works. I’m going to clarify the main points and highlight the differences with the...
