by Editor | Dec 14, 2016 | Business in China, China Business News, China Ecommerce, China Internet, Chinese Social Media, Infographic
China BAT is the collective term used to describe three largest software conglomerates: Baidu, Alibaba and Tencent. These three companies today practically run Chinese internet. Baidu is the Chinese version Google. It is the largest search engine and is, in terms of...
by Editor | May 11, 2016 | Business in China, China Business News, China Internet, China Marketing Channels, Digital Marketing in China
Most recent Baidu scandal following the death of 21 years old Chinese student is going to have both short and long term effects on marketers who rely on the search engine to promote brands and products. 21-year-old student Wei Zexi, who was diagnosed with rare form of...
by Editor | Feb 17, 2016 | Branding in China, China Ecommerce, China Internet, China Marketing Channels, China mobile marketing, Featured, Online Technology Integration in China, Online Tools
For the largest ride sharing service in the world, it wasn’t a smooth ride for Uber in China. Even though the company has pioneered the idea of private car-hailing services, in China, Uber has been a distant second to a much larger competitor, Didi Kuaidi. The...
by Editor | Sep 30, 2015 | B2B Marketing in China, Business in China, China Ecommerce, China Internet, China Localization Strategies, China Marketing Channels, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Infographic, Market Research in China, Multi-channel Brand Advertising in China, Online Technology Integration in China, Online Tools, Selling in China, Social Media Marketing in China
In this week post, we are sharing the latest infographic by Sampi Marketing reflecting the state of China digital advertising market. In the last 3 years, online advertising revenues in China have been growing at the rate of about 40% on year to year basis and show no...
by Editorial Team | Oct 29, 2014 | China Internet, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China
The explosive growth of the internet in China in the last few years has offered an unprecedented opportunity to Western companies looking to market their brands and products directly to the Chinese. On the other hand, due to a number reasons, the familiar digital...
