by Editor | Sep 28, 2016 | Business in China, China Internet, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
Having 850+ million registered accounts, QQ still remains the most popular instant messaging app in China. It was first launched in 1999 by Tencent, the company behind WeChat, and it was initially much like an instant messaging pioneer ICQ, although packed with many...
by Editor | Mar 23, 2016 | Business in China, China Marketing Channels, China mobile marketing, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
WeChat has recently announced reaching 700 million active users which further solidified its position as the fastest growing Chinese social media platform. On the other hand, monetization the platform has been a much tougher task for Tencent. WeChat ads, a potential...
by Editor | Feb 3, 2016 | Business in China, China Marketing Channels, China mobile marketing, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
It is no surprise that with less than a week to go before Chinese Spring Festival, WeChat Lucky Money feature is quickly becoming the most used function among the users. It is truly amazing how thousands years old Chinese tradition of giving red envelops with money to...
by Editor | Jan 27, 2016 | Business in China, China Marketing Channels, China mobile marketing, Featured, Market Research in China, Mobile Marketing in China, O2O Marketing, Social Media Marketing in China
Almost every smartphone in China has now WeChat app installed. Tencent, the company beyond this hugely successful product, continues packing it with more functionality with every new release. Besides of being a powerful marketing tool for companies, WeChat app has...
by Editor | Dec 30, 2015 | B2B Marketing in China, Business in China, China Internet, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Market Research in China, Social Media Marketing in China
Chinese professional networking sites have been the fast growing sector in the last few years. With the largest labor market in the world, China still offers a very attractive opportunity for such platforms. However, this space has been undergoing some significant...
by Editor | Oct 7, 2015 | Business in China, China Business News, China Ecommerce, China Localization Strategies, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China, Social Media Marketing in China
In light of the recent Chinese stock market fall, sudden devaluation of yuan, manufacturing slowdown and talks about troubled real estate market there are signs of growing concern for a long term prospects of Chinese economy. Some reports talk of upcoming economic...
