by Editor | Jan 3, 2018 | Business in China, Infographic, Market Research in China
For a while now, China was known for its divinely inspired culture, a rich history that goes all the way back to over 5,000 years ago, and a dominant imperial dynasty. However, in the past number of years, China has diversified itself, and it is now one of the...
by Editor | Nov 22, 2017 | Business in China, China Business News, China Ecommerce, China Marketing Channels, China technology, Featured, Infographic, Market Research in China
This year singles day was another record setting China shopping festival. With every ecommerce operator beating last year’s sales, Alibaba was still in the lead. In the last few years, Chinese Singles’ Day or Guanggun Jie (光棍节) has become the biggest China...
by Editor | Oct 25, 2017 | B2B Marketing in China, China E-mail Marketing, China Ecommerce, China Marketing Channels, Digital Marketing in China, Market Research in China
Email marketing in China is one of the most cost effective digital channels to reach all types of audience. However, its maximum potential can only be realized if done right from the beginning. Incorporating these five features with your next China email marketing...
by Editor | Aug 30, 2017 | China Internet, China mobile marketing, China technology, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China
Mobile apps continue to play central role in Chinese smartphone revolution. Most popular mobile apps in China have been developed by either Tencent or Baidu, two rival tech giants, although other companies are not far behind. Communication, browsing mobile internet,...
by Editor | Aug 16, 2017 | Business in China, China Business News, China Ecommerce, Digital Marketing in China, Market Research in China
Over the last couple of years, ecommerce giants like Alibaba and JD.com have been cooperating with the government to plug China’s rural market into its vast online economy. The phenomenon of so called Taobao villages is one of the consequences of this approach....
by Editor | Aug 9, 2017 | Business in China, China Business News, China Ecommerce, China Localization Strategies, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China
This article was first published by Hal Conick of American Marketing Association (AMA.org). A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from...
