by Editor | Jan 3, 2018 | Business in China, Infographic, Market Research in China
For a while now, China was known for its divinely inspired culture, a rich history that goes all the way back to over 5,000 years ago, and a dominant imperial dynasty. However, in the past number of years, China has diversified itself, and it is now one of the...
by Editor | Nov 22, 2017 | Business in China, China Business News, China Ecommerce, China Marketing Channels, China technology, Featured, Infographic, Market Research in China
This year singles day was another record setting China shopping festival. With every ecommerce operator beating last year’s sales, Alibaba was still in the lead. In the last few years, Chinese Singles’ Day or Guanggun Jie (光棍节) has become the biggest China...
by Editor | Jun 7, 2017 | Business in China, China E-mail Marketing, China Marketing Channels, China technology, Digital Marketing in China, Infographic, Market Research in China, Mobile Marketing in China
In the era of social media, instant messaging and apps like WeChat and WhatsApp, one may be tempted to think that marketing using emails is old fashioned and is losing relevance. Nothing can be further from the truth. Email marketing not only remains one of the most...
by Editor | May 3, 2017 | Business in China, China E-mail Marketing, China Internet, China mobile marketing, Digital Marketing in China, Infographic, Market Research in China, Mobile Marketing in China
According to the recent report by Webpower, email and SMS marketing in China remains one of the most cost effective ways to reach target audience. In this blog, we have covered extensively many aspects on Chinese email marketing: from deliverability issues to legal...
by Editor | Dec 14, 2016 | Business in China, China Business News, China Ecommerce, China Internet, Chinese Social Media, Infographic
China BAT is the collective term used to describe three largest software conglomerates: Baidu, Alibaba and Tencent. These three companies today practically run Chinese internet. Baidu is the Chinese version Google. It is the largest search engine and is, in terms of...
by Editor | Jun 22, 2016 | Branding in China, China Ecommerce, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Featured, Infographic, Market Research in China
It is no secret that the majority of online shoppers on Chinese ecommerce sites like Taobao, Tmall and JD.com expect to find good bargains. It is mostly true for Taobao, the leading C2C shopping platform, where price competition between sellers is most intense and...
