by Editorial Team | Jan 21, 2015 | Branding in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Mobile Marketing in China, Social Media Marketing in China
WeChat and Weibo currently dominate Chinese social media landscape. In the last year or so, WeChat has surpassed Weibo in size and popularity, although, with its enormous user base, Weibo still remains a formidable force in the social media. While there are...
by Editorial Team | Jun 4, 2014 | Business in China, China Internet, Chinese Social Media, Digital Marketing in China, Featured, Infographic, Social Media Marketing in China
Here is the great infographic from Go-Globe.com showing Chinese social media landscape as of mid-2013. I find the part on the “other” social media networks, those besides the most well known ones, Sina Weibo and WeChat, to be especially informative. For...
by Editorial Team | Apr 23, 2014 | Branding in China, Business in China, China Internet, China Marketing Channels, Chinese Social Media, Social Media Marketing in China
Despite some signs that Sina Weibo is losing some of its appeal and possibly the top spot in China’s social media landscape, it still remains an extremely important platform for effective brand marketing. At its height, in the mid-2013, Sina Weibo claimed 600 million...
by Editorial Team | Apr 2, 2014 | Business in China, China Internet, China Marketing Channels, Chinese Social Media, Social Media Marketing in China
Sina Weibo is becoming one of the most important marketing channels in China. Approximately, half of Chinese internet users are on Weibo and this audience is also quite active and willing to connect and engage with brands. Large number of Chinese companies have...
by Editorial Team | Mar 5, 2014 | Business in China, China Business News, China Ecommerce, Chinese Social Media, Market Research in China, Mobile Marketing in China
It seems that few now doubt the fact that WeChat is emerging victorious in its battle with Weibo over China’s social media users. As a relative newcomer in Chinese social media landscape, WeChat has completely changed the rules of the game. Moreover, Tancent,...
