by Editorial Team | Nov 5, 2014 | China Internet, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China, Social Media Marketing in China, Video Advertising in China
It has been reported this year that mobile internet access has become the primary way to get online for the majority of Chinese, outnumbering, for the first time, the desktop based access. At the same time, videos, while being increasingly accessed via mobile devices,...
by Editorial Team | Mar 26, 2014 | Business in China, China Internet, China Marketing Channels, Infographic, Multi-channel Brand Advertising in China
Following on my previous post about online video marketing campaigning in China, I’d like to share this impressive infographic produced by GoGlobal which shows the scale, the growth and the features of China’s online video market. China now has 450 million...
by Editorial Team | Mar 19, 2014 | Branding in China, Business in China, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
When it comes to marketing media, nothing beats video in efficiency and the level of impact. While until a decade or so ago, TV ruled supreme in video advertising, today, services like YouTube have changed the landscape and the rules of the game entirely. Now,...
