Following on my previous post about online video marketing campaigning in China, I’d like to share this impressive infographic produced by GoGlobal which shows the scale, the growth and the features of China’s online video market. China now has 450 million online video users who collectively spend 5.7 billion hours per month watching online video content. By 2016, there will be an estimated 700 million viewers.
Astonishingly, 76.3% of surveyed users have indicated that they prefer the freedom and interactivity of online videos over China’s state television. Here are some more facts: