by Editorial Team | Apr 15, 2015 | Branding in China, Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Market Research in China, Mobile Marketing in China, Online Technology Integration in China, Social Media Marketing in China
Very few mobile apps can rival WeChat in popularity in China. In fact, for the majority of smartphone users, the total time spent on WeChat surpasses any other activity associated with the mobile devices, including the actual talk time. Thanks to its business friendly...
by Editorial Team | Apr 8, 2015 | Business in China, China Business News, China Marketing Channels, China mobile marketing, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Over the last 2 years, it has become apparent that WeChat rules supreme among Chinese social platforms. The second biggest platform, Sina Weibo, continues losing users to WeChat for a number of reasons, some of which were discussed in my earlier posts. The recent data...
by Editorial Team | Feb 11, 2015 | China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Mobile Marketing in China, Social Media Marketing in China
WeChat public accounts continue to increase in importance and effectiveness in brands’ marketing strategy in China. In this post, I’m going to review different types of WeChat public accounts as things have been changing in the last few months. There are...
by Editorial Team | Nov 5, 2014 | China Internet, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China, Social Media Marketing in China, Video Advertising in China
It has been reported this year that mobile internet access has become the primary way to get online for the majority of Chinese, outnumbering, for the first time, the desktop based access. At the same time, videos, while being increasingly accessed via mobile devices,...
by Editorial Team | Oct 1, 2014 | China Ecommerce, China mobile marketing, Featured, Infographic, Mobile Marketing in China, Social Media Marketing in China
Mobile has already become the primary route to the internet for a typical Chinese user. Everything, from searches to shopping, is increasingly taking place via mobile phones, primarily from smartphones but also with the web enabled feature handsets. Popular mobile...
