by Editorial Team | Mar 18, 2015 | Branding in China, Business in China, China Ecommerce, China Localization Strategies, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
In my previous post, I’ve discussed methods of using KOL (Key Opinion Leaders) for China marketing by big brands. Obviously, companies with multimillion marketing budgets have a wide variety of options when in comes to KOLs, especially those involving securing...
by Editorial Team | Apr 23, 2014 | Branding in China, Business in China, China Internet, China Marketing Channels, Chinese Social Media, Social Media Marketing in China
Despite some signs that Sina Weibo is losing some of its appeal and possibly the top spot in China’s social media landscape, it still remains an extremely important platform for effective brand marketing. At its height, in the mid-2013, Sina Weibo claimed 600 million...
by Editorial Team | Feb 12, 2014 | Business in China, China Business News, Mobile Marketing in China, Online Technology Integration in China, Selling in China
Wearable electronics is considered by many to be the next big thing after smartphones and tablet computers. However, recently there has been some negative buzz about Google glass, Samsung Galaxy Gear smart watch and other new gadgets in the media. The recent CNN...
by Editorial Team | Oct 9, 2013 | Business in China, China Business News, Selling in China
We often hear about cities in China in the context of a specific tier but what does it actually mean? What implications city’s tier would have on its population’s consumer behavior or availability of business opportunities? First of all, even though the...
by Editorial Team | Sep 4, 2013 | Business in China, China Business News, IP in China
Following the discussion on trademark registration issues in China, I’d like to look into patents this time. Every company should take great care to protect their intellectual property but, arguably, this issue is even more pressing in China. The reason is plain and...
