by Editor | Aug 9, 2017 | Business in China, China Business News, China Ecommerce, China Localization Strategies, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China
This article was first published by Hal Conick of American Marketing Association (AMA.org). A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from...
by Editor | Feb 3, 2016 | Business in China, China Marketing Channels, China mobile marketing, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
It is no surprise that with less than a week to go before Chinese Spring Festival, WeChat Lucky Money feature is quickly becoming the most used function among the users. It is truly amazing how thousands years old Chinese tradition of giving red envelops with money to...
by Editorial Team | Sep 23, 2015 | B2B Marketing in China, Branding in China, Business in China, China Ecommerce, China Internet, China Marketing Channels, Digital Marketing in China, Market Research in China, Multi-channel Brand Advertising in China
The Chinese consumer landscape is changing fast. Companies must adapt quickly to keep up. This article focuses on the 3 key points that require your attention and lead to a successful digital communication in China. To this end, the understanding of brand building...
by Editorial Team | Jun 3, 2015 | B2B Marketing in China, Branding in China, Business in China, China Localization Strategies, China Marketing Channels, China mobile marketing, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Featured, Infographic, Market Research in China, Mobile Marketing in China, Multi-channel Brand Advertising in China, Online Technology Integration in China, Online Tools, Selling in China, Social Media Marketing in China
Do you have a product or service that you would like to promote in China but are not sure how to go about it? How do you start? What tools should you use? How to integrate all of those channels into one cohesive and effective marketing strategy? Although the digital...
by Editorial Team | May 13, 2015 | B2B Marketing in China, Business in China, China Business News, China Internet, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Market Research in China
In the last few years and thanks to booming economy, Chinese have become enthusiastic consumers of financial news. Most recently, this trend was further stimulated by high stock market returns with even more potential investors looking to take advantage of the stocks...
