by Editorial Team | Mar 12, 2014 | Branding in China, Business in China, China Marketing Channels, Market Research in China, Selling in China
When approaching branding for Chinese market, companies should be aware of certain unique ways in which this market differs from the more familiar Western ones. When it comes to marketing Western brands in China, simple copy & paste of traditional approaches would...
by Editorial Team | Feb 12, 2014 | Business in China, China Business News, Mobile Marketing in China, Online Technology Integration in China, Selling in China
Wearable electronics is considered by many to be the next big thing after smartphones and tablet computers. However, recently there has been some negative buzz about Google glass, Samsung Galaxy Gear smart watch and other new gadgets in the media. The recent CNN...
by Editorial Team | Jan 29, 2014 | Business in China, China Business News, China Ecommerce, Digital Marketing in China, Infographic, Multi-channel Brand Advertising in China, Online Technology Integration in China, Selling in China
An interesting research concerning the future of shopping has been recently published by IBM. The authors came to a surprising conclusion that the online shopping is reaching its peak and within 5 years from now the traditional brick-and-mortar stores will claim back...
by Editorial Team | Dec 4, 2013 | Business in China, China Business News, Selling in China
Dr. Dre’s Beats headphones have been steadily growing in popularity to become one of the most successful brands worldwide. The genius behind Beats success is the realization by its creators of the fact that increasing capacity of modern MP3 players would...
by Editorial Team | Nov 20, 2013 | B2B Marketing in China, Business in China, China Marketing Channels, Selling in China
How to be successful in B2B selling in China? What should you know to optimize your sales and marketing strategy for B2B channel? Here is my take on B2B product selling in China. First of all, B2B product selling can be classified into 3 main categories: Selling of...
by Editorial Team | Nov 15, 2013 | Business in China, China Business News, China Ecommerce, China Internet, Online Technology Integration in China, Selling in China
On Nov 12th, CNN has reported the record amount of internet sales in China that registered at $5.7 billion in just one day. This was nearly double last year’s total of $3.1 billion. The day, that came to be known as ‘Cyber Monday’, is actually...
