by Editorial Team | Jun 25, 2014 | Business in China, China Ecommerce, China Internet, Digital Marketing in China, Online Technology Integration in China, Selling in China
Tmall, formerly known as Taobao Mall, is the spin off of Taobao and is focused on B2C sales vs. Taobao’s C2C. It is operated by Alibaba, the famous Chinese internet giant and was designed as a platform to sell authentic branded goods to consumers in Mainland...
by Editorial Team | Jun 4, 2014 | Business in China, China Internet, Chinese Social Media, Digital Marketing in China, Featured, Infographic, Social Media Marketing in China
Here is the great infographic from Go-Globe.com showing Chinese social media landscape as of mid-2013. I find the part on the “other” social media networks, those besides the most well known ones, Sina Weibo and WeChat, to be especially informative. For...
by Editorial Team | Apr 30, 2014 | Branding in China, China Internet, Chinese Social Media, Digital Marketing in China, Featured, Mobile Marketing in China, Social Media Marketing in China
In less than 2 years, WeChat has evolved from a relatively simple chat app to a multilevel platform that holds a lot of promise for marketers on a global scale. In addition, by releasing its APIs to third party developers, WeChat has spawned the entire ecosystem of...
by Editorial Team | Apr 16, 2014 | Business in China, China Business News, China Internet, Digital Marketing in China, Online Technology Integration in China, Social Media Marketing in China
What should marketers expect in 2014 in Chinese market? Advances in technology constantly redefine advertising platforms, the reach and scope of existing tools and the effectiveness of various marketing methods. In this post, I’m going to look at several...
by Editorial Team | Mar 19, 2014 | Branding in China, Business in China, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
When it comes to marketing media, nothing beats video in efficiency and the level of impact. While until a decade or so ago, TV ruled supreme in video advertising, today, services like YouTube have changed the landscape and the rules of the game entirely. Now,...
by Editorial Team | Jan 29, 2014 | Business in China, China Business News, China Ecommerce, Digital Marketing in China, Infographic, Multi-channel Brand Advertising in China, Online Technology Integration in China, Selling in China
An interesting research concerning the future of shopping has been recently published by IBM. The authors came to a surprising conclusion that the online shopping is reaching its peak and within 5 years from now the traditional brick-and-mortar stores will claim back...
