by Editor | May 3, 2017 | Business in China, China E-mail Marketing, China Internet, China mobile marketing, Digital Marketing in China, Infographic, Market Research in China, Mobile Marketing in China
According to the recent report by Webpower, email and SMS marketing in China remains one of the most cost effective ways to reach target audience. In this blog, we have covered extensively many aspects on Chinese email marketing: from deliverability issues to legal...
by Editor | Jan 25, 2017 | Business in China, China Ecommerce, China mobile marketing, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China, O2O Marketing
Over half of online sales in China have been done with smartphones making Chinese m-commerce the fastest growing sector of the country’s digital economy. In China, smartphones are involved in every step of the typical sales funnel – from discovery and...
by Editor | Jan 18, 2017 | Business in China, China Marketing Channels, China mobile marketing, China technology, Digital Marketing in China, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Just as you thought WeChat usage figures in China can’t get any higher, the most innovative Chinese social network proves otherwise. According to the most recent report released by Tencent, WeChat registered 768 million daily users. In other words, about 60% of...
by Editor | Nov 23, 2016 | Business in China, China Internet, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Despite loosing large number of users to other networks, primarily to WeChat, Sina Weibo remains the second largest Chinese social platform. It is also undergoing gradual evolution which helps the network to stay relevant. Here we are going to look at the...
by Editor | Oct 26, 2016 | China Marketing Channels, China mobile marketing, Digital Marketing in China, Featured, Mobile Marketing in China, O2O Marketing
Last week we have have published the first part of our list of strategies to retain and grow WeChat followers base. Today, we continue where we left off. Here is the rest of the list with four more strategies. #5: O2O campaigns to grow WeChat followers base O2O, which...
by Editor | Sep 28, 2016 | Business in China, China Internet, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
Having 850+ million registered accounts, QQ still remains the most popular instant messaging app in China. It was first launched in 1999 by Tencent, the company behind WeChat, and it was initially much like an instant messaging pioneer ICQ, although packed with many...
