Marketing on Chinese Social Media: WeChat vs. Weibo. Part I.

Marketing on Chinese Social Media: WeChat vs. Weibo. Part I.

WeChat and Weibo currently dominate Chinese social media landscape. In the last year or so, WeChat has surpassed Weibo in size and popularity, although, with its enormous user base, Weibo still remains a formidable force in the social media. While there are...
Advertising on China’s Professional Networking Sites: Ushi.com

Advertising on China’s Professional Networking Sites: Ushi.com

Traditionally, there haven’t been too many options for B2B marketers in China: Alibaba.com is not suitable for everyone and has a reputation of being associated with lower quaility products and services. Online and print magazines, as well as industry...

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