by Editorial Team | Jan 21, 2015 | Branding in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Mobile Marketing in China, Social Media Marketing in China
WeChat and Weibo currently dominate Chinese social media landscape. In the last year or so, WeChat has surpassed Weibo in size and popularity, although, with its enormous user base, Weibo still remains a formidable force in the social media. While there are...
by Editorial Team | Aug 6, 2014 | B2B Marketing in China, Branding in China, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Multi-channel Brand Advertising in China
Traditionally, there haven’t been too many options for B2B marketers in China: Alibaba.com is not suitable for everyone and has a reputation of being associated with lower quaility products and services. Online and print magazines, as well as industry...
by Editorial Team | Jul 30, 2014 | B2B Marketing in China, Business in China, Chinese Social Media, Social Media Marketing in China
In February 2014, LinkedIn has officially announced its intention to launch in China in hopes to attract 140 million users. Although, 140 million people would represent only about 20% of China’s online population, this goal sounds quite ambitious. So far, it is...
by Editorial Team | Jun 4, 2014 | Business in China, China Internet, Chinese Social Media, Digital Marketing in China, Featured, Infographic, Social Media Marketing in China
Here is the great infographic from Go-Globe.com showing Chinese social media landscape as of mid-2013. I find the part on the “other” social media networks, those besides the most well known ones, Sina Weibo and WeChat, to be especially informative. For...
by Editorial Team | Apr 30, 2014 | Branding in China, China Internet, Chinese Social Media, Digital Marketing in China, Featured, Mobile Marketing in China, Social Media Marketing in China
In less than 2 years, WeChat has evolved from a relatively simple chat app to a multilevel platform that holds a lot of promise for marketers on a global scale. In addition, by releasing its APIs to third party developers, WeChat has spawned the entire ecosystem of...
by Editorial Team | Apr 23, 2014 | Branding in China, Business in China, China Internet, China Marketing Channels, Chinese Social Media, Social Media Marketing in China
Despite some signs that Sina Weibo is losing some of its appeal and possibly the top spot in China’s social media landscape, it still remains an extremely important platform for effective brand marketing. At its height, in the mid-2013, Sina Weibo claimed 600 million...