by Editor | Mar 15, 2023 | Branding in China, Business in China, China Localization Strategies, China market research, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Market Research in China, Social Media Marketing in China
Continuing the series of articles on conducting basic market research in China, in this post I will be explaining how Chinese social media channels can be used for that purpose. In China, Sina Weibo and WeChat are two most popular platforms. Sina Weibo has...
by Editor | Nov 23, 2022 | Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Featured, Market Research in China, Mobile Marketing in China
WeChat app is transforming daily lives of millions of people in China. This is how it helps restaurants to run more efficiently and deliver better value. Recent proliferation of Western style coffee shops and fancy restaurants gave rise to the new trend of ordering...
by Editor | Nov 24, 2021 | Business in China, China Internet, China Localization Strategies, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured, Social Media Marketing in China
As almost everyone knows, one of the unique features of Chinese digital marketing landscape compared to the rest of the world is seeming irrelevance of Facebook, one of the world’s largest digital advertisers. As a result, Facebook marketing in China...
by Editor | Mar 13, 2019 | Business in China, China Business News, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China, Social Media Marketing in China, Video Advertising in China
In the last 2 plus years, live streaming in China has been reshaping the ways people use mobile internet becoming the latest craze in the country. The phenomenon has also given rise to a new type of live-streamer KOLs (key opinion leaders). According to China Internet...
by Editor | Aug 30, 2017 | China Internet, China mobile marketing, China technology, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China
Mobile apps continue to play central role in Chinese smartphone revolution. Most popular mobile apps in China have been developed by either Tencent or Baidu, two rival tech giants, although other companies are not far behind. Communication, browsing mobile internet,...
by Editor | Aug 23, 2017 | Branding in China, Business in China, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured
This article first appeared in Dialogue Review by Kirsten Levermore. Simply copy-and-pasting strategies from familiar markets to China is not an effective approach. Val Kaplan introduces the tools for Marketing in China. For foreigners, marketing in China is a...
