by Editor | Aug 9, 2017 | Business in China, China Business News, China Ecommerce, China Localization Strategies, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China
This article was first published by Hal Conick of American Marketing Association (AMA.org). A growing internet user base means a smaller world for marketers. How can marketers break into markets like Japan, China and Germany? Marketing News spoke with experts from...
by Editor | Jul 26, 2017 | Business in China, China Marketing Channels, China mobile marketing, China technology, Chinese Social Media, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
WeChat Moments ads involve WeChat advertiser on one hand and WeChat users on the other. The ads are displayed in user’s moments which is equivalent to Facebook timeline. Users see those ads while scrolling through their feed and typically have an option to...
by Editor | Jul 19, 2017 | Business in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Featured, Mobile Marketing in China, Social Media Marketing in China
Thanks to its enormous size (900 million users strong by the latest count) and importance in China, WeChat marketing is considered to be one of the most critical elements of any brand’s China marketing strategy. Big part of WeChat marketing is WeChat advertising....
by Editor | Jul 5, 2017 | Business in China, China Ecommerce, China Marketing Channels, Chinese Social Media, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Using KOL (key opinion leaders) has been one of the most effective social media marketing strategies in China. In this blog we have covered extensively the ways WeChat or Weibo KOL can be found, vetted and engaged to promote brands in various social media channels,...
by Editor | Mar 15, 2017 | Business in China, China Marketing Channels, China mobile marketing, China technology, Chinese Social Media, Featured, Mobile Marketing in China
If you thought you know all there is to know about WeChat features, you’d still be surprised how many powerful functions you didn’t realize existed in this little app. Here are the eight of the least known but extremely useful WeChat features: Multiple...
by Editorial Team | Feb 1, 2017 | Business in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Mobile Marketing in China, Social Media Marketing in China
Momo, a popular Chinese mobile social app, that went public in NASDAQ at the end of 2014, has been steadily gaining in popularity. Although it is no rival to WeChat by any measure, it is the third largest fully mobile app after WeChat and QQ. It has achieved 2.5...
