by Editorial Team | Apr 16, 2014 | Business in China, China Business News, China Internet, Digital Marketing in China, Online Technology Integration in China, Social Media Marketing in China
What should marketers expect in 2014 in Chinese market? Advances in technology constantly redefine advertising platforms, the reach and scope of existing tools and the effectiveness of various marketing methods. In this post, I’m going to look at several...
by Editorial Team | Apr 2, 2014 | Business in China, China Internet, China Marketing Channels, Chinese Social Media, Social Media Marketing in China
Sina Weibo is becoming one of the most important marketing channels in China. Approximately, half of Chinese internet users are on Weibo and this audience is also quite active and willing to connect and engage with brands. Large number of Chinese companies have...
by Editorial Team | Mar 26, 2014 | Business in China, China Internet, China Marketing Channels, Infographic, Multi-channel Brand Advertising in China
Following on my previous post about online video marketing campaigning in China, I’d like to share this impressive infographic produced by GoGlobal which shows the scale, the growth and the features of China’s online video market. China now has 450 million...
by Editorial Team | Mar 19, 2014 | Branding in China, Business in China, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
When it comes to marketing media, nothing beats video in efficiency and the level of impact. While until a decade or so ago, TV ruled supreme in video advertising, today, services like YouTube have changed the landscape and the rules of the game entirely. Now,...
by Editorial Team | Feb 19, 2014 | Business in China, China Internet, Chinese Social Media, Social Media Marketing in China
It is essential to account for the crucial differences in China’s social media users’ behaviour and preferences in order to build more effective online marketing strategy for this market. Some of the traditional strategies and approaches to online...
by Editorial Team | Jan 8, 2014 | China Business News, China Internet, Chinese Social Media, Social Media Marketing in China
The most popular social media platforms in China today were not the first ones. In fact, before 2009, microblogging didn’t gain a lot of traction in China at all, even though BBS (Bulletin Board Services ) was much more popular in China than in the West...
