by Editorial Team | Jul 16, 2014 | Business in China, China Ecommerce, China Internet, Online Technology Integration in China, Selling in China
Selling products or services online in China is different from the Western model in one crucial aspect – low prevalence of credit cards and, generally, unwillingness by the Chinese to use them for online payments. Thanks to the rapid ecommerce development in the...
by Editorial Team | Jul 2, 2014 | Business in China, China Ecommerce, China Internet, Digital Marketing in China, Featured, Infographic, Market Research in China, Online Technology Integration in China
There hardly exist any other nation in the world that can compare to China in the speed with which it embraced ecommerce. More and more Chinese today shop exclusively online buying anything from clothes and food to furniture and cars. Alibaba, one of the most valuable...
by Editorial Team | Jun 25, 2014 | Business in China, China Ecommerce, China Internet, Digital Marketing in China, Online Technology Integration in China, Selling in China
Tmall, formerly known as Taobao Mall, is the spin off of Taobao and is focused on B2C sales vs. Taobao’s C2C. It is operated by Alibaba, the famous Chinese internet giant and was designed as a platform to sell authentic branded goods to consumers in Mainland...
by Editorial Team | Jun 4, 2014 | Business in China, China Internet, Chinese Social Media, Digital Marketing in China, Featured, Infographic, Social Media Marketing in China
Here is the great infographic from Go-Globe.com showing Chinese social media landscape as of mid-2013. I find the part on the “other” social media networks, those besides the most well known ones, Sina Weibo and WeChat, to be especially informative. For...
by Editorial Team | Apr 30, 2014 | Branding in China, China Internet, Chinese Social Media, Digital Marketing in China, Featured, Mobile Marketing in China, Social Media Marketing in China
In less than 2 years, WeChat has evolved from a relatively simple chat app to a multilevel platform that holds a lot of promise for marketers on a global scale. In addition, by releasing its APIs to third party developers, WeChat has spawned the entire ecosystem of...
by Editorial Team | Apr 23, 2014 | Branding in China, Business in China, China Internet, China Marketing Channels, Chinese Social Media, Social Media Marketing in China
Despite some signs that Sina Weibo is losing some of its appeal and possibly the top spot in China’s social media landscape, it still remains an extremely important platform for effective brand marketing. At its height, in the mid-2013, Sina Weibo claimed 600 million...
