by Editorial Team | Aug 14, 2024 | Business in China, China E-mail Marketing, China Internet, China Marketing Channels, Multi-channel Brand Advertising in China
China email marketing is still one of the most effective direct marketing channels and it is widely used by marketers. The main appeal of email marketing is in its relative low cost combined with the ability to get your message directly to the recipient’s inbox,...
by Editorial Team | Aug 7, 2024 | B2B Marketing in China, Business in China, China Business News, China E-mail Marketing, China Marketing Channels, Chinese Website, Social Media Marketing in China
This post continues on the topic of the most efficient ways to communicate with Chinese businesses. In the first part, we’ve discussed the role of trade shows, exhibitions and conferences. In the second part we are going to look at each of the remaining...
by Editor | Feb 21, 2024 | China E-mail Marketing, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Mobile Marketing in China
Last week we looked at design rules for effective email marketing campaign in China. This time we are going to look into content. Obviously, the content of an email marketing campaign in China is just as critical as its graphics and structure. Therefore, it is...
by Editor | Feb 14, 2024 | China E-mail Marketing, China Localization Strategies, China Marketing Channels, Digital Marketing in China, Market Research in China, Mobile Marketing in China
When it comes to designing an email for Chinese EDM campaign, there are few rules to keep in mind. Let’s have a closer look at the main design elements of an email template. Main design elements to use with Chinese EDM campaign Images The best eye catching email...
by Editor | Oct 25, 2017 | B2B Marketing in China, China E-mail Marketing, China Ecommerce, China Marketing Channels, Digital Marketing in China, Market Research in China
Email marketing in China is one of the most cost effective digital channels to reach all types of audience. However, its maximum potential can only be realized if done right from the beginning. Incorporating these five features with your next China email marketing...
by Editor | Jun 7, 2017 | Business in China, China E-mail Marketing, China Marketing Channels, China technology, Digital Marketing in China, Infographic, Market Research in China, Mobile Marketing in China
In the era of social media, instant messaging and apps like WeChat and WhatsApp, one may be tempted to think that marketing using emails is old fashioned and is losing relevance. Nothing can be further from the truth. Email marketing not only remains one of the most...
