by Editorial Team | Apr 16, 2014 | Business in China, China Business News, China Internet, Digital Marketing in China, Online Technology Integration in China, Social Media Marketing in China
What should marketers expect in 2014 in Chinese market? Advances in technology constantly redefine advertising platforms, the reach and scope of existing tools and the effectiveness of various marketing methods. In this post, I’m going to look at several...
by Editorial Team | Mar 5, 2014 | Business in China, China Business News, China Ecommerce, Chinese Social Media, Market Research in China, Mobile Marketing in China
It seems that few now doubt the fact that WeChat is emerging victorious in its battle with Weibo over China’s social media users. As a relative newcomer in Chinese social media landscape, WeChat has completely changed the rules of the game. Moreover, Tancent,...
by Editorial Team | Feb 12, 2014 | Business in China, China Business News, Mobile Marketing in China, Online Technology Integration in China, Selling in China
Wearable electronics is considered by many to be the next big thing after smartphones and tablet computers. However, recently there has been some negative buzz about Google glass, Samsung Galaxy Gear smart watch and other new gadgets in the media. The recent CNN...
by Editorial Team | Jan 29, 2014 | Business in China, China Business News, China Ecommerce, Digital Marketing in China, Infographic, Multi-channel Brand Advertising in China, Online Technology Integration in China, Selling in China
An interesting research concerning the future of shopping has been recently published by IBM. The authors came to a surprising conclusion that the online shopping is reaching its peak and within 5 years from now the traditional brick-and-mortar stores will claim back...
by Editorial Team | Jan 8, 2014 | China Business News, China Internet, Chinese Social Media, Social Media Marketing in China
The most popular social media platforms in China today were not the first ones. In fact, before 2009, microblogging didn’t gain a lot of traction in China at all, even though BBS (Bulletin Board Services ) was much more popular in China than in the West...
by Editorial Team | Jan 1, 2014 | China Business News, China Ecommerce, China Internet, China Marketing Channels, China Online Advertisement, Social Media Marketing in China
Sina Weibo has been one of the principal platforms for social networking in China since its launch in August 2009. The word “weibo” (微博) itself means “microblog” in Chinese and there are several microblog platforms in China. Sina Weibo and...
