by Editor | Jul 5, 2017 | Business in China, China Ecommerce, China Marketing Channels, Chinese Social Media, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Using KOL (key opinion leaders) has been one of the most effective social media marketing strategies in China. In this blog we have covered extensively the ways WeChat or Weibo KOL can be found, vetted and engaged to promote brands in various social media channels,...
by Editor | Jun 28, 2017 | Business in China, China Internet, China Marketing Channels, China Online Advertisement, China technology, Digital Marketing in China, Market Research in China
In a relatively underdeveloped Chinese ad tech market (see our previous post), ad fraud in China remains a serious problem, costing millions of dollars to advertisers. While it is, undoubtedly, a global phenomenon, for the reasons we discussed earlier, Chinese...
by Editor | Jun 21, 2017 | Business in China, China Internet, China Localization Strategies, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Market Research in China, Mobile Marketing in China
When it comes to digital marketing, in recent years, Chinese tech companies have been on the forefront of innovation. Unfortunately, Chinese ad tech that deals with programmatic ads still remains far less developed. Although, Baidu, Alibaba and Tencent, collectively...
by Editor | Jun 7, 2017 | Business in China, China E-mail Marketing, China Marketing Channels, China technology, Digital Marketing in China, Infographic, Market Research in China, Mobile Marketing in China
In the era of social media, instant messaging and apps like WeChat and WhatsApp, one may be tempted to think that marketing using emails is old fashioned and is losing relevance. Nothing can be further from the truth. Email marketing not only remains one of the most...
by Editor | May 31, 2017 | Business in China, China Internet, China mobile marketing, China technology, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
In one of the biggest news this month, WeChat search function had undergone significant overhaul allowing WeChat to expand into new territory and challenge existing market leaders in China’s search engine space. Up until the release of new search function,...
