by Editorial Team | Aug 6, 2014 | B2B Marketing in China, Branding in China, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Multi-channel Brand Advertising in China
Traditionally, there haven’t been too many options for B2B marketers in China: Alibaba.com is not suitable for everyone and has a reputation of being associated with lower quaility products and services. Online and print magazines, as well as industry...
by Editorial Team | Jul 30, 2014 | B2B Marketing in China, Business in China, Chinese Social Media, Social Media Marketing in China
In February 2014, LinkedIn has officially announced its intention to launch in China in hopes to attract 140 million users. Although, 140 million people would represent only about 20% of China’s online population, this goal sounds quite ambitious. So far, it is...
by Editorial Team | Jul 16, 2014 | Business in China, China Ecommerce, China Internet, Online Technology Integration in China, Selling in China
Selling products or services online in China is different from the Western model in one crucial aspect – low prevalence of credit cards and, generally, unwillingness by the Chinese to use them for online payments. Thanks to the rapid ecommerce development in the...
by Editorial Team | Jul 2, 2014 | Business in China, China Ecommerce, China Internet, Digital Marketing in China, Featured, Infographic, Market Research in China, Online Technology Integration in China
There hardly exist any other nation in the world that can compare to China in the speed with which it embraced ecommerce. More and more Chinese today shop exclusively online buying anything from clothes and food to furniture and cars. Alibaba, one of the most valuable...
by Editorial Team | Jun 25, 2014 | Business in China, China Ecommerce, China Internet, Digital Marketing in China, Online Technology Integration in China, Selling in China
Tmall, formerly known as Taobao Mall, is the spin off of Taobao and is focused on B2C sales vs. Taobao’s C2C. It is operated by Alibaba, the famous Chinese internet giant and was designed as a platform to sell authentic branded goods to consumers in Mainland...
