by Editorial Team | Feb 19, 2014 | Business in China, China Internet, Chinese Social Media, Social Media Marketing in China
It is essential to account for the crucial differences in China’s social media users’ behaviour and preferences in order to build more effective online marketing strategy for this market. Some of the traditional strategies and approaches to online...
by Editorial Team | Jan 8, 2014 | China Business News, China Internet, Chinese Social Media, Social Media Marketing in China
The most popular social media platforms in China today were not the first ones. In fact, before 2009, microblogging didn’t gain a lot of traction in China at all, even though BBS (Bulletin Board Services ) was much more popular in China than in the West...
by Editorial Team | Jan 1, 2014 | China Business News, China Ecommerce, China Internet, China Marketing Channels, China Online Advertisement, Social Media Marketing in China
Sina Weibo has been one of the principal platforms for social networking in China since its launch in August 2009. The word “weibo” (微博) itself means “microblog” in Chinese and there are several microblog platforms in China. Sina Weibo and...
by Editorial Team | Dec 25, 2013 | Business in China, China Internet, Chinese Social Media, Social Media Marketing in China
Chinese social media growth shows no signs of slowing down. It has been embraced by the Chinese of almost all walks of life despite the new government requirement to have a verified identity associated with a microblogging account. In fact, the March 16th 2013...
by Editorial Team | Oct 30, 2013 | Business in China, China Ecommerce, China Internet, China Marketing Channels, China Online Advertisement, Chinese Social Media, Social Media Marketing in China
Every company who is serious about maximizing potential of social media in reaching Chinese consumers must take advantage of at least 4 most popular services. Those services are Sina Weibo, Tancent Weibo, Wechat and Renren. Of course, there are more social media sites...
