by Editorial Team | Mar 11, 2015 | Branding in China, Business in China, China Internet, China Marketing Channels, Chinese Social Media, Digital Marketing in China, Social Media Marketing in China
Engaging KOLs, which stands for Key Opinion Leaders, for product promotion in China is, almost always, one of the critical components in marketing strategy by big brands. The fact is that Chinese tend to trust information delivered via social media and, especially, by...
by Editorial Team | Feb 11, 2015 | China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Mobile Marketing in China, Social Media Marketing in China
WeChat public accounts continue to increase in importance and effectiveness in brands’ marketing strategy in China. In this post, I’m going to review different types of WeChat public accounts as things have been changing in the last few months. There are...
by Editorial Team | Jan 28, 2015 | Branding in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Mobile Marketing in China, Social Media Marketing in China
Continuing from my previous discussion on the issues to be taken into account for marketing on WeChat vs. Weibo, here is the second part of the list. Clearly, both services offer lucrative opportunities for marketing but, in order to choose the most suitable platform,...
by Editorial Team | Jan 21, 2015 | Branding in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Mobile Marketing in China, Social Media Marketing in China
WeChat and Weibo currently dominate Chinese social media landscape. In the last year or so, WeChat has surpassed Weibo in size and popularity, although, with its enormous user base, Weibo still remains a formidable force in the social media. While there are...
by Editorial Team | Jun 4, 2014 | Business in China, China Internet, Chinese Social Media, Digital Marketing in China, Featured, Infographic, Social Media Marketing in China
Here is the great infographic from Go-Globe.com showing Chinese social media landscape as of mid-2013. I find the part on the “other” social media networks, those besides the most well known ones, Sina Weibo and WeChat, to be especially informative. For...
