by Editor | Aug 30, 2017 | China Internet, China mobile marketing, China technology, Chinese Social Media, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China
Mobile apps continue to play central role in Chinese smartphone revolution. Most popular mobile apps in China have been developed by either Tencent or Baidu, two rival tech giants, although other companies are not far behind. Communication, browsing mobile internet,...
by Editor | Aug 2, 2017 | Business in China, China Localization Strategies, China Marketing Channels, China mobile marketing, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
WeChat official account ads involve WeChat advertiser on one hand and WeChat publisher on the other. WeChat official account ads are displayed in the form of a banner appearing at the bottom of a WeChat article published at another WeChat Official Account. Who can use...
by Editor | Jul 26, 2017 | Business in China, China Marketing Channels, China mobile marketing, China technology, Chinese Social Media, Digital Marketing in China, Mobile Marketing in China, Social Media Marketing in China
WeChat Moments ads involve WeChat advertiser on one hand and WeChat users on the other. The ads are displayed in user’s moments which is equivalent to Facebook timeline. Users see those ads while scrolling through their feed and typically have an option to...
by Editor | Jul 19, 2017 | Business in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Featured, Mobile Marketing in China, Social Media Marketing in China
Thanks to its enormous size (900 million users strong by the latest count) and importance in China, WeChat marketing is considered to be one of the most critical elements of any brand’s China marketing strategy. Big part of WeChat marketing is WeChat advertising....
by Editor | May 31, 2017 | Business in China, China Internet, China mobile marketing, China technology, Digital Marketing in China, Featured, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
In one of the biggest news this month, WeChat search function had undergone significant overhaul allowing WeChat to expand into new territory and challenge existing market leaders in China’s search engine space. Up until the release of new search function,...
