by Editorial Team | Nov 20, 2024 | Business in China, China Ecommerce, China Internet, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China, Selling in China
The main reason why online advertising has overtaken traditional channels in almost every area is that it is more measurable, thus can be made more effective. However, what undermines this efficiency is the proliferation of fraud in the form of “non-human”...
by Editorial Team | Sep 18, 2024 | Branding in China, China Marketing Channels, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Multi-channel Brand Advertising in China, Social Media Marketing in China
At the end of 2013, Sina Weibo was pushed from its number one spot among Chinese social media services by Tencent’s WeChat, a mobile based social media app. However, with the estimated 200+ million monthly users, Weibo still remains an extremely attractive venue...
by Editor | Sep 30, 2015 | B2B Marketing in China, Business in China, China Ecommerce, China Internet, China Localization Strategies, China Marketing Channels, China Online Advertisement, Chinese Social Media, Digital Marketing in China, Infographic, Market Research in China, Multi-channel Brand Advertising in China, Online Technology Integration in China, Online Tools, Selling in China, Social Media Marketing in China
In this week post, we are sharing the latest infographic by Sampi Marketing reflecting the state of China digital advertising market. In the last 3 years, online advertising revenues in China have been growing at the rate of about 40% on year to year basis and show no...
by Editorial Team | Sep 23, 2015 | B2B Marketing in China, Branding in China, Business in China, China Ecommerce, China Internet, China Marketing Channels, Digital Marketing in China, Market Research in China, Multi-channel Brand Advertising in China
The Chinese consumer landscape is changing fast. Companies must adapt quickly to keep up. This article focuses on the 3 key points that require your attention and lead to a successful digital communication in China. To this end, the understanding of brand building...
by Editorial Team | Aug 27, 2014 | Business in China, China Ecommerce, China Internet, Featured, Infographic, Market Research in China, Multi-channel Brand Advertising in China
What are the most important venues for digital advertising in China? Who are the largest players? What type of digital ads are most popular in China? These and other questions are answered in another great infographic from Go-Globe.com. Here are some of the highlights...
