by Editor | Jul 15, 2015 | Business in China, China Ecommerce, China Marketing Channels, Digital Marketing in China, Mobile Marketing in China
Since it’s first launch as a chat app back in 2011, WeChat popularity has been growing by leaps and bounds. Today, it is much more than a chat app but a whole ecosystem of related apps with complex functionality. In the last couple of years, Chinese...
by Editor | Jul 8, 2015 | Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Digital Marketing in China, Market Research in China, Mobile Marketing in China
In this post, I’d like to share a recently released infographic by Go-Globe presenting the state of mobile gaming in China. Is figures show, Chinese are avid game players with almost every mobile device having at least one game installed on it. In fact, playing...
by Editorial Team | Jun 10, 2015 | Business in China, China Business News, China Ecommerce, China Internet, Digital Marketing in China, Infographic, Market Research in China, Online Tools
Internet is transforming classrooms worldwide and China is no exception. New technologies and faster internet make online education more convenient and affordable while traditional methods have no choice but to adapt. I this post, I’d like to share infographic...
by Editorial Team | May 6, 2015 | Business in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Market Research in China, Mobile Marketing in China
Here is another look into mobile usage in China from 2015 report by WeAreSocial. There is a clear trend for mobile based internet to increase in size and importance for marketers focusing in Chinese market. Proliferation of cheaper Android handsets and innovations in...
by Editorial Team | Apr 22, 2015 | Branding in China, Business in China, China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Digital Marketing in China, Market Research in China, Mobile Marketing in China, Social Media Marketing in China
Providing platform for brands to reach customers on their smartphones is the main WeChat’s appeal to marketers in China. Central to this appeal is WeChat’s friendly ecosystem of mini-apps that can be accessed within the main app by following official brand...
