by Editor | May 11, 2016 | Business in China, China Business News, China Internet, China Marketing Channels, Digital Marketing in China
Most recent Baidu scandal following the death of 21 years old Chinese student is going to have both short and long term effects on marketers who rely on the search engine to promote brands and products. 21-year-old student Wei Zexi, who was diagnosed with rare form of...
by Editor | Sep 2, 2015 | Business in China, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Multi-channel Brand Advertising in China
This is the second part of Baidu PPC tutorial. Here we are going to cover some basic settings of Baidu ads campaign. In the first part of the tutorial, we have discussed Baidu PPC keywords tool and explained how it works. Baidu ads PPC: setup the ad campaign Here is...
by Editor | Aug 26, 2015 | B2B Marketing in China, China Internet, China Marketing Channels, China Online Advertisement, Digital Marketing in China, Online Tools
With Google’s fading into total irrelevance in China, Baidu remains the primary search engines for millions of Chinese. This makes Baidu PPC the first choice for any business considering SEM in China. Although, it has some formidable local competitors like...
