by Editorial Team | Feb 11, 2015 | China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Mobile Marketing in China, Social Media Marketing in China
WeChat public accounts continue to increase in importance and effectiveness in brands’ marketing strategy in China. In this post, I’m going to review different types of WeChat public accounts as things have been changing in the last few months. There are...
by Editorial Team | Jan 28, 2015 | Branding in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Mobile Marketing in China, Social Media Marketing in China
Continuing from my previous discussion on the issues to be taken into account for marketing on WeChat vs. Weibo, here is the second part of the list. Clearly, both services offer lucrative opportunities for marketing but, in order to choose the most suitable platform,...
by Editorial Team | Jan 21, 2015 | Branding in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Mobile Marketing in China, Social Media Marketing in China
WeChat and Weibo currently dominate Chinese social media landscape. In the last year or so, WeChat has surpassed Weibo in size and popularity, although, with its enormous user base, Weibo still remains a formidable force in the social media. While there are...
by Editorial Team | Jan 7, 2015 | Branding in China, China Ecommerce, Featured, Infographic, Market Research in China, Social Media Marketing in China
An online market research group, Go-Globe.com has recently released their new infographic focusing on China’s online shopping trends in the last 3-4 years. Apart from the obvious fact of continued growth of online commerce in China, a few facts from this...
by Editorial Team | Nov 5, 2014 | China Internet, China Marketing Channels, China mobile marketing, China Online Advertisement, Digital Marketing in China, Social Media Marketing in China, Video Advertising in China
It has been reported this year that mobile internet access has become the primary way to get online for the majority of Chinese, outnumbering, for the first time, the desktop based access. At the same time, videos, while being increasingly accessed via mobile devices,...
by Editorial Team | Oct 1, 2014 | China Ecommerce, China mobile marketing, Featured, Infographic, Mobile Marketing in China, Social Media Marketing in China
Mobile has already become the primary route to the internet for a typical Chinese user. Everything, from searches to shopping, is increasingly taking place via mobile phones, primarily from smartphones but also with the web enabled feature handsets. Popular mobile...
