by Editorial Team | Feb 11, 2015 | China Ecommerce, China Marketing Channels, China mobile marketing, Chinese Social Media, Mobile Marketing in China, Social Media Marketing in China
WeChat public accounts continue to increase in importance and effectiveness in brands’ marketing strategy in China. In this post, I’m going to review different types of WeChat public accounts as things have been changing in the last few months. There are...
by Editorial Team | Jan 28, 2015 | Branding in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Mobile Marketing in China, Social Media Marketing in China
Continuing from my previous discussion on the issues to be taken into account for marketing on WeChat vs. Weibo, here is the second part of the list. Clearly, both services offer lucrative opportunities for marketing but, in order to choose the most suitable platform,...
by Editorial Team | Jan 21, 2015 | Branding in China, China Marketing Channels, China mobile marketing, Chinese Social Media, Mobile Marketing in China, Social Media Marketing in China
WeChat and Weibo currently dominate Chinese social media landscape. In the last year or so, WeChat has surpassed Weibo in size and popularity, although, with its enormous user base, Weibo still remains a formidable force in the social media. While there are...
by Editorial Team | Oct 1, 2014 | China Ecommerce, China mobile marketing, Featured, Infographic, Mobile Marketing in China, Social Media Marketing in China
Mobile has already become the primary route to the internet for a typical Chinese user. Everything, from searches to shopping, is increasingly taking place via mobile phones, primarily from smartphones but also with the web enabled feature handsets. Popular mobile...
by Editorial Team | May 21, 2014 | Business in China, China Ecommerce, China mobile marketing, Mobile Marketing in China, Online Technology Integration in China, Social Media Marketing in China
The most popular Chinese social media service, WeChat, has become much more that just a chat app. For the last 1.5 years, Tencent, the internet giant behind WeChat, has been building the entire ecosystem of interrelated services and functionalities that can...
by Editorial Team | May 14, 2014 | Business in China, China Ecommerce, China mobile marketing, Featured, Infographic, Market Research in China, Mobile Marketing in China, Online Technology Integration in China
This infographic compiled by Guohead.com shows the behaviour patterns of Android vs. iOS users in China. While the data from 2012 may be slightly outdated, the general usage patterns seem to be still holding up today. With the market share of Android being twice...
